O2O Become A Clothing Enterprise To Save The Straws -- Internet +

The pformation of O2O to traditional clothing brands is like the two start up, from offline to online, and the change of consumption scenarios requires all trades and professions to change their business mode and thinking.

For the future, online and offline integration will become a trend. Under the cooperation of the right line management and promotion strategy, the offline enterprises will become the inevitable business of the online business under the control of the offline entities.

In the first half of the year, the fashionable men's clothing brands reported that the brand focused on promoting C2B's whole category private custom business, promoting online and offline linkage, and achieving full channel marketing, such as investing in music tailored network, Jim brothers and other clothing custom O2O business, and creating volume customization business ecosystem.

Another menswear brand YOUNGOR made a profit of over 58% in the first half of the year. Its financial report shows that YOUNGOR has officially promoted the construction of "O2O marketing platform" in the first half of the year, relying on 3078 points under the line.

Compared to peers in the shop stop loss, pformation line, La Natsu Bell is crossing the electricity supplier stage to test O2O directly.

User online orders, companies use offline stores distribution.

After benefiting from it, La Natsu Bell continued to expand his proprietary stores and grab resources under the line.

According to the results of the report, La Natsu Bell's retail outlets have increased to 7147, up 26% over the same period.

But not

Online access can quickly get performance returns.

Taking the cheap route of the civilian population and starting the O2O business in 2013, the United States has a large number of large-scale apparel lines in Shanghai, Hangzhou and other places.

Experience shop, but the thunder and rain are small, and the results of the harvest seem unsatisfactory.

In the first half of this year, the results showed that the main business revenue of the US bond business was 2 billion 777 million yuan, and its net profit was -0.95 billion yuan, representing a loss of 7.24% and 152.98% respectively over the same period last year.

But this does not seem to have shaken the pformation of the US state.

O2O's determination to get through.

In addition to the earlier fashion social and shopping platform "fan" App, last month, the United States issued a fixed increase fund-raising plan, said the company plans to issue 1 billion 87 million shares in public, 9 billion yuan in fund-raising, 6 billion yuan for O2O all channel platform construction, accelerate the pformation of the company to the Internet.

In addition, the positioning of high-end high-end women's clothing brand in the form of a single line offline clothing multi brand operation, production and sales to mother and baby, cosmetics, cosmetic and other categories of business expansion, the other direction is to develop Internet, full channel development strategy.

Now, at the beginning of the year, Marie, the brand of O2O, has been testing the water for the first time.

Although the pace of pformation is firm, but half a year ago, the O2O business did not seem to have brought much improvement to its performance.

In the first half of the year, the total revenue of the company in the first half of the year was 569 million yuan, down 7.79% compared to the same period last year, and the net profit of the shareholders attributable to the listed company was 43 million 266 thousand and 500 yuan, down 55.48% compared to the same period last year.

Reporters found that not only clothing brands, footwear, outdoor sports and other brands have begun to get involved in the O2O field.

At present, it is an important direction for retail enterprises to make full use of channels to open up online and offline businesses. The traditional clothing brands that have many advantages in stores are expected to make a beneficial attempt to complement each other through the force line.

However, it remains to be seen whether the effective allocation of resources between the two will be time tested.