How To Pform Traditional Shopping Centers?

Because luxury goods consumption is low, the main shops are becoming more and more difficult to attract investment, so they can only find some second-line brands as the main stores. Even so, they also need to pay millions of yuan to tens of thousands of dollars in decoration subsidies to the shopping center, which makes many projects high vacancy rate.

Recently, much attention has been paid to Wanda, which has experienced "labor pains" in department stores and KTV stores.

On the 2 day of the China Chain Store Association's "Shopping Center Forum", Qu Dejun, CEO of Wanda Commercial real estate Limited by Share Ltd, said that in order to better develop Wanda's overall business, Wanda had adjusted the KTV and department stores. At present, 29 of the 89 original KTV in the country have introduced children's formats.

In addition to the innovation of mode, Wanda business is pforming from heavy assets to light assets, and it hopes to export more business management in the future.

It is to be invested by the partner.

Carry out business design, operation and management.

At the same time, Wanda also launched the first Internet financial product, "earn 1", which is a crowd raising project jointly built with fast money.

At present, "earning 1" has completed 2 asset packs and can create about 10 shopping center projects.

Qu Dejun said, "the future."

It will develop according to new ideas.

In addition to Wanda, the "old brand" Wangfujing is also working hard.

"Considering from the company level, we will definitely keep good performance projects and make corresponding adjustments. Especially in terms of format and business mode, we have made tremendous changes. For example, we will introduce more experience formats such as children and fitness, and reduce some traditional formats. Some traditional formats can be operated in the form of a collection store. There is no need to set up a single store for each brand. For example, a shoe store can operate together with all the brands in the collection store.

At the same time, we will have a major reform in Wanda Plaza in the future, that is to do direct store management in the form of franchising, that is, Wanda Plaza has a unified decoration for the brand shop, the brand will operate in the form of franchising, and the direct docking between Wanda and the brand will be realized, and the brand operators will not have to worry about finding stores, and the storefront will be developed by Wanda.

Qu Dejun revealed.

Du Baoxiang, executive vice president of the group, said that it has noticed the aging of traditional department stores, and also noted that the post-80s, post-90s and the future main force of consumption, so the traditional department stores must also do offline and online pformation.

"We will increase the number of sports and children in the future, while some extravagant luxury consumption begins to tilt towards savour luxury consumption, so we also need to pay more attention to the growth of these formats and brands."

Du Baoxiang pointed out.

Similar to Wanda's development of e-commerce projects, Wangfujing said it would also take more consideration in O2O and other online businesses, such as more and more diversified online payments.

The Wanda side said that Tencent Inc, Baidu Inc, Wanda Group, which was dubbed "Teng million" together to build the Fei fan network, will be the focus of Wanda business in the future.