The Nineteenth China (Wenzhou) International Leather And Shoe Material Shoes Machine Exhibition Held In Beijing

August 2014 28-30, the nineteenth China (Wenzhou) International leather and Shoe material shoe machine exhibition 2014 China International Leather Fair and 2014 China (Wenzhou) International Sewing / garment equipment and accessories exhibition held in Wenzhou International Convention and Exhibition Center. Relying on the advantages of Wenzhou's light industry highland, the three exhibition will cover shoe leather. clothing The related industries such as luggage and bags jointly deduce the international annual industry event of products, technology, fashion and networking resources.

The total exhibition area of the exhibition is 40000 square meters, with 1400 standard booths. There are nearly 700 exhibitors from Germany, Italy, Spain, France, the United Kingdom, India, Pakistan, Indonesia, Taiwan, Hongkong, Shanghai, Zhejiang, Guangdong, Jiangsu, Jiangsu, Jiangsu, Fujian, and so on. It is expected that buyers and businessmen from nearly 70 countries and regions will come to the exhibition site.

During the preparatory process of the exhibition, the organizing committee analyzed the needs of the customers, paid close attention to the changes in the industry, increased investment, and made a series of innovations and attempts to enrich the contents of the exhibition and enhance the exhibition effect.

First, focus on cutting-edge hotspots "wisdom" to win the future.

Automation, informatization and networking are becoming the necessary ways to upgrade and adapt to the future development of traditional manufacturing industry. The "machine substitution" is no longer a concept, but a "real phenomenon" that attracts much attention from the industry. At this exhibition, the equipment enterprises represented by Taiwan shoe machine, Wenzhou shoe machine and sewing machinery international brand will offer the technological charm of "machine replacement" to the audience at close quarters, and provide professional manufacturing equipment upgrading solutions for enterprises. In addition, "Guangdong shoes products superior products alliance" the first tour of the global tour, namely the Wenzhou international leather exhibition, which brings together 13 representative furniture shoe materials enterprises from Guangdong area, has carefully screened the latest products with excellent performance and the leading edge of the industry. The environmentally-friendly materials such as water-based synthetic leather will provide more possibilities for the expansion of the application field of the synthetic leather industry; the technology of 3D printing and shoemaking will also be presented for the first time in the exhibition.

Two, a group of famous enterprises gathered in the collection of new products.

　　在行业内具有代表性的知名品牌和企业悉数亮相：利宇、鸥利、智达行、正翰、卡斯特、常青树、信高、孟博、亚金、赛宝、鸿昌(惠凯)、一可、川耕等知名鞋材企业入驻鞋材馆(3号馆);国内/国际鞋机馆(5、6号馆)则汇聚了全锋、大隆、德士马、永裕、仓桥、陆鑫、奇峰、富工、台正、积力、诚锋，益鋐、千附、钜裕、邦达、志光、海峰、申明、奔隆等品牌企业;温革、龙跃、中天、华康、宏得利、达旺、臻金、正大利、欣悦、隆源、圣泉、乃伟、鸿海等合成革名企亮相合成革馆(7号馆);缝制、制衣设备馆(2号馆)云集格罗茨·贝克特、杜克普爱华、启翔、忆捷、川田、百联、繁荣、飞越、旭豪、美标、康达、永标、新杰克、百福等国际、国内著名品牌。

Three, the giant talked about Oujiang to lead the shoe leather fashion.

The 2014 fourth China synthetic leather summit and synthetic leather traders' conference, sponsored by China Plastics Processing Industry Association, will be held on the opening day of the exhibition. The elite of synthetic leather manufacturing enterprises from all over the country, including Zhejiang, Fujian, Shandong, Guangzhou, Shiling, Baigou and Anhui, will meet with the leaders of trade circulation. The conference will give a recognition to the "ten strong" enterprises, AAA level credit enterprises, the best honest dealers, the best export enterprises and the most dynamic markets in the 2013 synthetic leather industry of China. In addition, Wenzhou's "review of China's synthetic leather capital" will also be held ceremoniously during the summit.

On the afternoon of August 29th, Wenzhou Organized by the Zhejiang shoe and leather industry association, the "Wenzhou fashion capital" and the "shoes and leather industry at the forefront of --2014" will be hosted by the Dana Exhibition Co., Ltd. in Wenzhou. It will usher in the keynote speech by Chen Shineng, chairman of China Light Industry Federation, Xu Yong, honorary chairman of China Leather Association, Liu Suilong, President of Wenzhou Footwear Association, Wang Zhentao, chairman of Wenzhou Economic Association, Wang Zhentao, chairman of Wenzhou City Federation of industry and commerce, Zheng Xiukang and so on.

"Leather, leather, synthetic leather trend area" is the static display platform for leather products and synthetic leather products, which is well developed by the organizing committee. It is also the "second front" of this kind of exhibitors. It can help visitors to concentrate on finding leather and products needed quickly, and provide leather materials and synthetic leather products with popular materials and colors for next season. At that time, the four display areas of modern city, charming city, camel bell western area and ice covered Wonderland jointly interpreted the fashion and boundless concept of "Ge Shang, no, and domain", showing you the exquisite "leather" tone and the experience of crossing the trend of time and space.

Relying on the industrial advantages of Wenzhou's "China synthetic leather capital", "overseas buyers, China's synthetic leather industry" activities have always been favored by synthetic leather manufacturers and foreign buyers. During the exhibition, the organizing committee will organize buyers and distributors at home and abroad to visit the leading enterprises in Wenzhou, such as leather and leather products Co., Ltd. and Zhejiang dragon jump Technology Co., Ltd., to enhance buyers' understanding of enterprises and products, and promote information exchange and trade.

Four, force mobile Internet platform value upgrade

The fusion of traditional media and new media is the main theme of this exhibition. 组委会通过专业媒体合作、大众媒体/户外广告投放、同类展会宣传、自制印刷品邮寄等传统渠道进行了大量的展会宣传推广工作：与展会达成合作关系的行业商(协)会、国内外专业媒体及大众媒体数量近百家，展会广告覆盖杂志、期刊、电视、报纸、车体、广播等载体;温州、晋江、东莞等鞋服产业基地均投放温州国际皮革展大型户外广告、展会纸质/电子宣传资料通过庞大的数据库信息传递到海量业内人士的手中......同时，互联网特别是移动互联网应用的不断普及为展会品牌传播和效应提升带来了新的机遇，组委会顺势而为，全新改版了展会官网，并投入资金和人力开发了手机端”微网站“，通过更多的交互设计，为参展商和参观商提供了集品牌展示、信息查询、活动参与、即时互动为一体的新渠道，即刻关注微信公众号”温州国际皮革展“及“温州缝制展”—— Exhibition business opportunities, "palm" grasp!

Five, in-depth professional market invites buyers worldwide

All along, the invitation of professional buyers has been highly valued by the Wenzhou International Leather Exhibition Organizing Committee. 国际买家邀请团队通过国外行业媒体信息发布、邮件往来、电话邀请、社交媒体互动、国外展会现场沟通等方式邀请了来自欧美、东南亚、非洲、南美洲、澳洲等地近两千名业内人士登记参观;国内买家邀请团队除了通过电话、短信、邮件等方式之外，深入全国各大专业市场展开一对一精准邀约，已在温州(浙南鞋料市场、河通桥合成革市场、金泰皮革市场)、广州(新濠畔鞋材皮革五金批发广场、狮岭(国际)皮革皮具城、中大服装革市场)、白沟(白沟和道国际商贸城、白沟箱包交易城、白沟五金皮革城)、义乌(国际生产资料市场、南下朱皮革市场)、柯桥轻纺城、东阳服装市场、深圳华南城皮革市场、成都金花市场、北京大红门市场、北方世贸轻纺城等国内主流专业市场完成对专业买家面对面邀请工作。 For the tour group, nearly 10 professional buyers from India, Pakistan, Taiwan, Hongkong, Guangzhou, Beijing, Fujian and Zhejiang will visit the exhibition.

Six, attention to customer needs and meticulous service.

The practical function is equipped with exhibitors' bags to save money, time and effort. For the visiting group and overseas buyers, the organizing committee provides hotel reservation, visa consultation, free shuttle bus and other personalized services; the exhibition site will provide Chinese and Western food and Western food supply points; the organizing committee will set up VIP leisure area in area 3 and 6, providing free coffee and tea, so that buyers will have a rest and exchange; the information center set up in hall 5 can provide network and print services for media journalists who participate in the exhibition; visitors can also inquire about hotels, flights, tickets, tours and other related information through the WeChat public address of the exhibition, and arrange tours accordingly. To meet the needs of customers, the organizing committee has carefully designed the hardcover exhibition area with uniform decoration. The newly launched hardcover booth has a simpler and more atmospheric appearance and economy. The upgraded exhibition business service will bring more comfortable and convenient experience to participants.