From August 28 to 30, the 2023 China International Clothing and Accessories Fair (CHIC Autumn) was held in the National Convention and Exhibition Center. The exhibition area of "SHOWROOM, a good design for Chinese clothing" made a brilliant debut at the same time. This is another stop for "China's Good Fashion Design SHOWROOM" to go to the whole country, showing "good design" and embracing "good market".
Good platform, good design, good design and good market China Fashion Good Design Competition is a new design platform jointly sponsored by China Fashion Association and Haining People's Government, and undertaken by Haining China Leather City and Haining Garment Association. It is a new design platform specially designed for communication, exchange and trade between designers and manufacturers. It is the first national design competition in China aimed at clothing design version sales, ordering and trade transformation. At the CHIC Autumn Exhibition, SHOWROOM, a good designer of Chinese clothing, presented a wonderful presentation in the new power area of Hall 3.
The SHOWROOM exhibition area has Shanggu Trumpchi, Yingjia, Ruyue, Yuli 20 design enterprises and designer brands participated in the exhibition. The exhibition works range from autumn and winter full categories such as fur coats, fur coats, high-quality down jackets, to spring and summer clothing such as silk, dresses, suits, windbreakers, etc. The form of SHOWROOM exhibition+on-site purchase of versions is used to make the works directly talk to the market and make the market trendy with originality. "This is the second time this year to bring well designed works to the CHIC exhibition. I think it is very good to connect with the market through the exhibition platform in the form of display+sales. We receive more market and industry resources through the exhibition," said one of the SHOWROOM enterprises. Independent design brand, showing extraordinary design concept In addition to the concentrated display of Haining brand, the SHOWROOM, a good design of Chinese clothing, also includes some independent design brands, which are: the "crown of ten" clothing of Hangzhou Duanxiang Clothing Co., Ltd., the "Xiu" brand series products of Yixiu (Guizhou) Trading Co., Ltd., the "XIANGZUO" brand series of Xinhui District Shizhi Clothing Firm, and the "24AW" brand series of Shanghai Ranbei Clothing Co., Ltd Series products. Hangzhou Duanxiang Clothing Co., Ltd The brand brought is "Wanzhiguan", whose founder Wan Lihu said, "To be an enterprise is to maintain a sense of calm." In order to meet the development needs of the market, Wanzhiguan made timely strategic adjustments. Brand co-founder Wan Lifeng said that the company established ODM business department in 2022 to contract some excellent women's wear brands. In 2023, the company also used the new brand "HaiMa" Supply for e-commerce broadcasters. "We only do manufacturing, not direct online sales." Wan Lifeng said, "Professional people do professional things, and we have an advantage in manufacturing this track." Yixiu (Guizhou) Trading Co., Ltd The brand it brings is "Xiu". Its advanced customized women's clothes and handmade batik scarves not only reflect the exquisite craftsmanship of Guizhou Miao embroidery, but also incorporate the fashionable elements of modern design, highlighting the unique charm of Guizhou intangible cultural heritage. According to Ms. Liu Yali, the founder of the brand, the design of this exhibition combines the broken thread embroidery, tin embroidery, Shui nationality horsetail embroidery, etc. of Miao nationality in Guizhou, and is made after careful design and tailoring, matching with high-end fabrics, and adding the embroidery mother for several months. "The Miao tin embroidery is unique in the history of world arts and crafts. The tin embroidery products are decorated with silver white small tin knots on the rough dark fabric, which is strong in texture and simple and vivid."
Xinhui District Shizhi Garment Firm The main creators of the "XIANGZUO" brand are a very young design team, adhering to the people-oriented design concept, and they integrate their bold ideas and attitudes towards life into the design. They are not conservative and dare to try. Every XIANGZUO work has its own design language and is practical and easy to wear. The overall style is neutral and simple, not monotonous and tasteless. Shanghai Ranbei Clothing Co., Ltd What they brought is their latest "24AW Series". This enterprise was originally a powerful processing enterprise. During the epidemic, they set up a design company in Shanghai, forming the integration of design and processing. In this exhibition, Ranbei clothing brought white shirt series, small flower series, jeans series, small fragrance series, as well as sweater and tooling series. Among them, the white shirt series is comfortable and stylish, which is suitable for various workplaces and leisure occasions according to different designs; Its small fragrance series, using classic black and white, is exquisite and frank, dignified and exudes romance. AI intelligent design brings new power to design In addition to the Haining exhibition area and independent design brands, there are two AI design enterprises that have brought their latest products to "China Fashion Design SHOWROOM" to help the good design. "AI Fashion Design Software - DEJAAI" is Hangzhou Shentu Intelligent Technology Co., Ltd The self-developed "advanced craftsman's clothing" clothing industry specializes in AI models, and has developed a subversive AI clothing design software with the help of millions of carefully labeled clothing images, tens of millions of professional labels, and thousands of giant data analysis. As a leading enterprise in the AIGC field, Shentu Intelligent will continue to be committed to innovative research and development, constantly launch more excellent products and solutions, and help the development of the fashion design industry. Baoding Technology Co., Ltd Its "deep thinking AI intelligent design system" has become one of the highlights of the Expo. At the CHIC Autumn Exhibition, Baoding's AI intelligent design system demonstrated its strong design ability and unique innovative thinking. Through interaction with on-site designers, the system can generate a variety of design schemes in real time according to the designers' ideas and requirements, and provide design suggestions and modification opinions. Designers have expressed that this system has brought them new inspiration and creativity, and will accelerate the innovation and development of fashion design. Help public welfare and incubate design talents from China Garment Association, Textile Light Science and Technology Education Foundation, China Textile and Garment Education Society The public welfare activity of "Light of Textile" X Incubation of Good Chinese Fashion Design Talents "co sponsored by us was also held at this China International Fashion Expo CHIC 2023 (Autumn).
Xu Kunyuan and Chen Shujin, former vice president of China Textile Industry Federation and president of Textile Light Science and Technology Education Foundation, Chen Weikang, deputy secretary of the party committee of China Textile Industry Federation, Wang Jiuxin, secretary of the discipline inspection commission of China Textile Industry Federation, Chen Dapeng, vice president of China Textile Industry Federation, and Yang Xun, donor and chairman of the presidium of Textile Light Science and Technology Education Foundation And other leaders and guests came to the exhibition area to pay a visit, and gave affirmation and encouragement to the teachers and students of the participating institutions. Ye Zhimin, President of Textile Light Science and Technology Education Foundation, Ni Yangsheng, President of China Textile and Clothing Education Society Etc. introduced relevant information at the activity site.
This public welfare activity was presented in the form of static display and exchange interaction, and concentrated on the works of design teachers and students (teams) from six "Textile Light" education award universities, including Donghua University, Tianjin University of Technology, Zhejiang University of Technology, Xi'an University of Engineering, Wuhan Textile University, and Jiangxi Institute of Fashion, and the works of students who won the "Textile Light" student award.
according to Hou Liang, Deputy Director of the Cooperation Department/Shanghai Office of China National Garment Association According to the introduction, the China National Garment Association has been working on the design industry chain for a long time. In the process, it found that in addition to original designers, industry enterprises also need more reserve forces for designers. Based on this idea, it is in harmony with the graduate cultivation support that "Textile Light" has been doing, aiming to provide help for future design talents. On the one hand, it is to unify design resources, on the other hand, it is to give more graduates and young designers a chance to show on CHIC, and also to give designers who are about to enter society and enterprises a chance to test themselves.
Zhang Cuizhu, Vice President and Secretary General of Textile Light Science and Technology Education Foundation It was said at the scene that the "Light of Textile" built this activity platform and invited the design teams of teachers and students of textile and clothing majors from six colleges and universities to participate in the exhibition. This activity is the first time to be held. It is hoped that through this activity, enterprises can learn more about the design of textile and clothing colleges and universities, and it is also expected that building such a platform will enable the design of colleges and universities to go to the market. In the future, "Light of Textile" will also continue to promote this public welfare activity and let more colleges and universities participate in it. Original design, opening the door to the transformation and upgrading of the industrial chain "Good Design of Chinese Clothing" has adhered to the principle of market inspection since its inception. this year On March 22, "China Good Fashion Design SHOWROOM" entered the 26th Humen Clothing Fair; On March 25, Good Design SHOWROOM landed in Shanghai Hall Exhibition; On March 28, Good Design SHOWROOM landed in Shanghai CHIC Exhibition (spring); On March 31, Good Design SHOWROOM (Haining Station) appeared in 2023 Haining Noodle Accessories Exhibition. This CHIC2023 (autumn) is another stop of the fourth national tour of "Good Design of Chinese Costume". In this way, we will accept the test of the broadest market with the most cutting-edge design. Take design as the guide to open the door to the transformation and upgrading of the industrial chain. Original design is the driving force for the development of fashion industry. The strong industrial connection foundation of "Good Design" is not only the close linkage between design enterprises and garment manufacturers, but also the whole industrial chain from lining, auxiliary materials to fabrics, and from design to garment production. just as Zhou Yiqi, Full time Vice President of China National Garment Association and Vice President of China National Garment Designers Association As he said, "Original design is the soul core of the clothing and fashion industries. With the rise of 'new consumption' and 'new national trend', people's demand for quality life and a better life continues to rise. The clothing industry's personalized appeal is stronger, and original design is bound to become more popular with consumers. Only by taking the road of creation and brand innovation can China's clothing quickly leap from a 'big clothing country' to a 'strong clothing country'. "
