Crafty Weaving To Make Chinese Clothes

Throughout the world, Chinese fashion is rising. In this grand narrative of the rise of Chinese brands, many Chinese brands have a magnificent entrepreneurial story from factory to brand, which also contains the blood and dreams of many Chinese entrepreneurs, and the National Brand Men's Wear Seven Wolf is one of the outstanding representatives of these brands. In the 1990s, in Jinjing Town, Jinjiang, on the southeast coast of Shanxi Province, a small town built on the sea, Seven Wolf brand It came into being at the historic moment and started an extraordinary journey for Chinese clothing brands.

　　 Make famous brands in small places

In the 1990s, China clothing The industry is like a field of hope, thriving everywhere. In the era when branded or imitated clothing was everywhere, a large number of family workshops and self built factories flourished in the coastal area of Jinjiang. At the same time, the first to awaken the brand awareness of the Seven Wolves has become popular throughout the country with the popularity of a generation of original product "color changing jacket". The original color changing fabric, exquisite craftsmanship, and unique design style have made the Seven Wolves "Jinjing Workshop", the "brand", famous. "To be the Chinese's own clothes" is the brand belief that Zhou Shaoxiong, the chairman of Septwolve, held at the beginning of his entrepreneurship.

After the Seven Wolves became famous, a vigorous brand making movement emerged in Fujian clothing industry.

This is just the beginning of the Seven Wolf Jinjing Workshop. From the self built factory building of 3000 square meters to the industrial factory building of 120000 square meters today, from dozens to thousands of excellent workers, from dozens of sewing machines, computer embroidery machines to more than 3000 imported equipment, countless seven wolves' classic clothing was born in Jinjing Workshop: color changing jacket, checkered jacket, colorful polo, double-sided jacket The tough winter windbreaker...... Each piece is widely praised for its innovative inspiration and exquisite craftsmanship. With 33 years of ingenuity, seven wolves have gone from fields to fashion stage, from small town famous products to China Fashion men's clothing As a leading brand, Seven Wolves Jinjing Workshop has forged a high level of Chinese garment manufacturing technology for it, won a good reputation of "workshop production is a fine product", and has become an enterprise's own IP and core competitiveness representing the high level of Seven Wolves technology and intelligent manufacturing. Among them, the jacket category has won the first comprehensive market share for 23 consecutive years, and has withstood the tests and recognition from the market.

　　 "Old" Shifu "Needle" Kung Fu

Every stitch, every eye, every ingenuity.

As a labor-intensive industry, even in a modern industry, most of the work on the production line still depends on the workshop workers to finish the work. "Every seven wolf worker should accept the 'wiring' assessment, that is, the sewing lines outside the clothes should be completed at one go. If there is a connection mark, the clothes will fail the assessment." The old staff in the factory told reporters that there are many clothing factories in Jinjiang, but the seven wolf Jinjing workshop has strict technical requirements and high standards, so it has trained many technical experts, Playfully known as the "Whampoa Military Academy" of the local clothing industry.

To do only one thing in one's life and achieve the utmost, this "craftsman spirit" is particularly precious at present. In the clothing field with many branches, we have insisted on making Chinese jackets for 33 years Seven Wolf The pursuit of quality, innovation of process and control of details are almost paranoid. Behind each product is the focus and pride of "old craftsmen". In Jinjing Workshop, "old craftsmen" who have worked for seventeen or eight years can be found everywhere. They have worked hard for ten years, and worked together tactfully to weave high-quality and high-tech products.

Recently, with years of hard work and investment in technology R&D and innovation, "Old Craftsman", on behalf of Hu Niuzai, was awarded the honorary title of "China Textile Craftsman" by the China Textile Industry Federation.

　　 High quality and strict standards

Standard factory buildings, imported equipment, advanced fabrics, and selected craftsmen, the Golden Well Workshop of Seven Wolves always has strict requirements on quality. Seven Wolves has a laboratory recognized by the National Accreditation Service (CNAS) and is about to have a third-party testing qualification. From the beginning of raw materials, it introduced quality control, focused on strengthening the early and medium-term quality guidance and control of raw materials and garment production, controlled the whole process, and insisted on manufacturing international quality products. 　　

As early as 2005, Seven Wolves was recognized by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China as a "Chinese famous brand product", and the product quality was exempted from national inspection, that is, "national inspection free product", becoming one of the Chinese famous brand products that had won the ISO9002 domestic and international quality double certification as early as possible.

Becoming the standard setter of the industry represents the unshakable quality voice of the brand. In 2004, the Seven Wolves firmly held this right of speech in their own hands as the only private enterprise to participate in the formulation of the jacket standard of the National Standards Committee. In 2007, the industry standard FZ/T81008-2014 Jacket drafted by the Seven Wolves won the "Science and Technology Progress Award of China Textile Industry Association". The next year, the "National Enterprise Technology Center" was settled in the Seven Wolves.

Focus and professionalism not only create the reputation of "jacket expert", but also constantly promote the improvement of industry standards and national standards. Today, Seven Wolves has participated in the formulation of more than 20 national standards and won nearly 300 clothing related patents.

When you walk into the workshop of Golden Well Workshop of Seven Wolves, you will see such a scene. Before the new products on each production line are launched, there will always be a period of time when the workers in the workshop have to put on their pants made on their own production line to go to and from work. When they are dirty, they take off and wash them, dry them, and then wear them again. "This is a production scenario test to simulate the poor environment used by consumers. Only when this process passes the test can it leave the factory." The general leader of the supply chain told reporters that more trial wear scenarios in different environments will be added next year to ensure that the products can be durable in poor environments and ensure the stability of high quality.

　　 Lean production, ingenuity and intelligence

If ingenuity is the pursuit of process excellence, then intelligent manufacturing is to add the wings of digital intelligence to the process of products and make the high level of process become standard and normal.

With the deepening of digital transformation, today, based on the adoption of 7S lean production management system, the production workshop of Seven Wolves has realized modern reform, including the use of new automation technology, ironing, automatic cutting, automatic template machine and other equipment to solve many difficult local processes in the past, and also introduced digital management processes, Domestic advanced management systems such as the second row system, SCM system, GST system and so on can improve efficiency and achieve a more rapid response, which greatly improves the turnover efficiency between products, labor output and production efficiency of workers.

Today, Jinjing Workshop adheres to the weaving spirit of "one needle, one line, and striving for perfection", combines 33 years of technological accumulation with digital and intelligent production to create more ingenious choices, and create a better dressing experience of high quality in the whole scene for users.

Recently, Seven Wolf Wilderness Function - Jinjing Workshop series down jackets are fully launched, which is another innovative work of Jinjing Workshop on products after the brand strategy of "Seven Wolf Jacket Expert" is renewed this year. After months of extreme polishing of design, process and other processes, and the support of scientific and technological three proof fabrics (waterproof, oil proof and antifouling fabrics), once listed, they were warmly sought after by consumers who yearned for outdoors.

In the global business landscape, a wind vane is gradually emerging, that is, Chinese fashion brands are moving towards the world, from the export of labor and commercial products in the past, to the export of brand culture, and even to the export of lifestyle and values.

For the coming of this day, Seven Wolf What we always do is: keep improving with ingenuity; Keep on practicing with perseverance.