The 30000 Meters Order And Nearly One Hundred Thousand Profit Have Been Cut Off.

As the saying goes, "there is no off-season market, only the idea of off-season." Although many people do not care about this, you have to admit that in the off-season, there are also busy races like busy seasons.

This is also true of our textile market. Although the overall market is in the low season for more than half a year, there are also a few companies that are not losing their turnover. The most direct reason for this is the difference between the orders issued by their customers and customers, but in the final analysis, you treat customers and management differently.

In the off-season, if we still play the cards according to the rules, we can only drift with the waves under the big waves of the market. Changing the mind and thinking backward will find that the market still has a lot to do.

Holiday is coming, visiting customers is essential.

The Mid Autumn Festival is coming. As a traditional festival in China, it is next to the Spring Festival. Of course, for our textile people, it is also a rare event in the year, and it can be very reasonable to walk around the customers. However, this year's situation is a bit special. After a half year's off-season, many customers may have very few orders. Even some of the samples are not ordered. Whether these customers need to invest a lot of money in the Mid Autumn Festival to deepen their feelings, or ignore it.

For staff changes, the proofing has not been cut off, or the order has always been there. Only a few customers this year can not relax their contacts. Especially in festivals, we must seize the opportunity to let the customers perceive your presence and sincerity.

According to a four faced bomb traders, they have been developing a four faced elastic fabric. The total order is about thirty thousand meters, the quality has been confirmed, but the final color sample is confirmed later. The confirmation message did not arrive, but waited for the order to be transferred to others. Later, he got the detailed reason from the customer's familiar salesperson's mouth. Originally, a client had already finished the money and was not ready to cooperate with the supplier again. He came to the company in the name of the Mid Autumn Festival gift the other day. When he left, the client boss gave the thirty thousand meters order to the company.

The profit of this thirty thousand M order can still be nearly one hundred thousand. After that, the boss still regretted that he had been too busy to walk around the client recently, and the other company, however, had easily won the thirty thousand meters list, and would have more contact in the future. At least he would not go to "no longer cooperate".

Speak with products and let customers speak for you.

Visit all the customers can harvest orders, in addition to the form of walking around, more importantly, their products should be attractive. In the past, most of our textile industry orders were processed according to the original customers. This mode is very passive and the right to speak is not strong. Can we turn this pattern around and let customers purchase according to the fabric we produce? That is, from the traditional "man to find cloth" into "cloth to find people".

This requires our products to have distinct characteristics and sufficient differentiation. Normally, the market is more than half of the products can not be different, especially now in the off-season rampant, willing to spend time and energy to develop innovative companies are rare. But at this moment, if we can achieve "everyone is drunk and I wake up alone", I will be able to make a sudden rise in the force and occupy the commanding heights of the market.

A company responsible for the production of cotton and linen fabrics has told us that they have been in this field for sixteen years. They pay great attention to specialization and research and development. At present, the innovation of cotton and linen fabrics is basically in the forefront of the market, and even leads the trend of the industry. He has many brand customers at home and abroad. He will carefully study the development trend and color changes of their clothing, and then design new products combined with fabric, and finally recommend to the brand customers. Once the brand customer orders, he will also recommend it to other customers as a publicity point. The general customers are also more likely to accept and recognize the products that the famous brand companies are looking for, and finally form the situation that the brand customers give him the endorsement.

Innovative research and development of products, some people take it for granted that it is very difficult, only powerful big companies can do. In fact, smaller companies can also pay more attention to the market and more ideas, and apply their understanding to their own fabrics. In addition, it is necessary to study the development trend of garment customers and keep their ideas and fabric products in time, instead of always passive processing.

A few days in the Mid Autumn Festival, the visiting customers should hurry up and never forget the last moment. That will give the customers a sense of perfunctory feeling. It is like a treat to dinner. Of course, after entering the door, we have to talk about products. The R & D innovation of fabric products will not get instant results. This is also a long-term undertaking.