An Zheng Fashion 2019 Net Profit Growth In The First Half Of 18.34%, Online Revenue Growth

In recent days, the 2019 central news report was released. The company reported a net profit of 192 million yuan during the reporting period, an increase of 18.34% over the previous reporting period, operating income of 1 billion 124 million yuan, an increase of 49.49% over the previous year, and a basic earnings per share of 0.48 yuan, up 17.07% over the same period last year. The company said that the increase in profits in the first half of the year was mainly due to the continued stability of the main business and the rapid growth of the ritual information business acquired by the company in October last year.

　 Pay attention to personnel training and expand R & D investment

Ann fashion pays great attention to the construction of talents. Up to now, the company has introduced 13 middle-level managers with overseas relevant experience, and 7 excellent top management personnel in the industry. At the same time, the positive fashion has always put the research and development capabilities in the company's top priority.

In the first half of 2019, the company invested 35 million 400 thousand yuan in research and development expenses, an increase of 36% over the previous year, accounting for 4.6% of clothing sales revenue. In April this year, the company set up a design and R & D center in Milan, Italy, and hired Diego Lazzaroni, a famous designer in Italy, to become the high-end designer of the nine main brand. Nine posture market performance continued well, online sales continued to accelerate, the first half of the number of brand stores 689, compared with the end of 2018, 3, gross profit margin 67.63%, an increase of 0.56% over the same period last year.

　　 Increase in online income, giving information to Li Shang

In October last year, a wholly owned subsidiary of Shanghai, the wholly owned subsidiary of an Zheng Fashion Co., Ltd. and its subsidiary subsidiary, Shanghai children's products (Shanghai) Co., Ltd. acquired a 70% stake in Shanghai's Li Shang Mdt InfoTech Ltd in cash. After nearly a year of adjustment, the positive fashion has shifted from the traditional brand of the offline store to the absolute core of the new retail companies.

In the first half of 2019, online sales of clothing business of the company's main business reached 162 million yuan, an increase of 40.91% over the same period last year. Li Shang information operates more than 20 famous brands at home and abroad, achieving sales revenue of 364 million yuan, an increase of 21.33% over the same period last year. The company's online sales have reached 526 million, accounting for 46.96% of the company's revenue. The rapid growth of new retail business has laid a good foundation for the company to remain vigour. Author: Ji Zhenyu