La Natsu Bell, A Crazy Shop Owner, Ushered In A Climax This Year.

After the crazy expansion of previous years, the "fast fashion", which had been popular all the time, suffered a great defeat. La Natsu Bell also fell from the altar. La Natsu Bell, whose performance continued to slide, began selling off assets. After Friday, the company held a 275 million yuan clearance to hold a sun company.

La Natsu Bell has LaChapelle, LaBabite, Puella, Candies, 7m and other rich product lines, and plays an important role in the domestic women's clothing brand. The market share is second only to the Danish brand.

The 2018 annual report and the first quarter of 2019 show that La Natsu Bell has fallen into a predicament of a sharp decline in performance and a sharp decline in market value. 2018 annual report shows that during the reporting period, La Natsu Bell realized operating income of 10 billion 176 million yuan, down 2.58% compared to the same period last year, and net profit loss to the parent company was 160 million yuan, down 132% compared with the same period last year. The net loss was 245 million yuan, down 164.43% compared to the same period. This is also the annual report of La Natsu Bell's first full year since the 2017 A share market.

In this regard, La Natsu Bell said, in addition to the expansion of capital sources, the company, in addition to existing bank loans, project financing and other means, through channel structure adjustment, single mode optimization, member marketing implementation, product life cycle management and other means, can effectively increase the amount of cash inflow generated by the operation of the period, by increasing the inventory of long-term assets, effectively reducing the long-term capital occupation, and increasing the current cash source.

La Natsu Bell, crazy shop, ushered in the climax of the store in the first quarter of this year.

Public information shows that in 2015, the total number of La Natsu Bell outlets throughout the country was 7893. In 2016, this number turned to 8907, and in 2017, it increased to 9448. As of 2018, half a year's report has reached 9764, but the new inquiry letter shows that the number of stores in the annual report period is 9269, and there are nearly 500 stores in half a year.

Among all the brands of the company, only children's wear is thriving. But the brand of children's clothing starts late and is still in cultivation stage. The tens of millions of revenue in the single season is really insignificant in the company with tens of billions of revenue.

At the same time, the company's 54.05% stake in Hangzhou's Agel Ecommerce Ltd was spanferred at 200 million price.

In the face of the company's current situation, La Natsu Bell is trying to change. In the second half of 2018, on the basis of the original direct operation mode, we implemented the business mode of joint operation and franchise.

The company said it should speed up channel spanformation in 2019 to form a channel structure layout of direct operation, joint operation and franchising, and strive to make more than 50% of joint and franchise channels in 1-2 years.

During the major adjustment period, La Natsu Bell took the initiative to lower the expectation and set the target of 2019 revenue at 8 billion 500 million yuan, down 16.5% from 2018.