What Are The Golden Ideas Of Luxury Technology?

Walking on the busiest Gracia street in Barcelona, it is hard for you not to be attracted by a large screen that shows handmade handbags. The clear picture quality and changing color can hardly move your eyes.

The development of science and technology is always pushing the pformation of business.

According to the world clothing and shoe net, although the current online sales revenue accounts for only

7% of total revenue, the growth rate of online sales has reached an astonishing 27%, far exceeding the average growth rate of 7%.

This year, GUCCI has surpassed its old rival Burberry by relying on its innovative application of technology, ranking the top in the digital list of luxury goods released by L2 this year.

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Its performance also drove the stock price of its parent company Kai Yun group, which rose 10.5% in the three quarter of this year, reaching its peak since 2012.

These highly colder luxury brands are not only playing new technology but also pursuing new tricks: the first Luxury Forward summit in Paris, which is digital, big data, interactive shopping experience and luxury, is very much the same.

Today, let's take a look at the technology of luxury goods.

Pack the women's favorite bags into the digital museum.

The handbag Museum, also known as the Loewe Gallery, is built by LVMH's Loewe and is aware of Loewe.

A good place for history and culture.

Inside the museum, a series of sophisticated screens and new media technologies make the video screen display the history, profession and art of your bags.

Then, through the corridor of the long and narrow Museum, you can see the whole process of symbolizing the excellent Amazona package.

The production process is more than 100 processes, and the detailed assembly process is an eye opener.

As the most popular link in museums, interactive experience is also essential in the Loewe gallery.

The tree, which is full of bags, is the best witness to the history of Loewe brand. All kinds of bags are made of leather samples made by Loewe past, present and future.

Trying to touch these bags by hand, you can feel the Loewe excellent quality leather material and the richness of the fabric.

In the silk exhibition area, not only can we see all kinds of scarves of Spanish decorative patterns, but the works of American artist Daniel Ozer are also a highlight.

The artist, who has a big hole in the brain, puts the hair dryer and silk scarves together and presses the switch. The colorful silk that is blown by the wind is dancing like a Spanish beauty.

The Museum of science and technology has become the popular king of Gracia street, and has contributed a lot to the Loewe flagship store on the same street.

After visiting the museum, many tourists can't help looking for a single product that they are interested in.

Shop assistants in flagship stores also recommend customers to museums and feel the power of integration of new technology and brand culture.

Don't bother to go to the physical store?

Social media interaction can also play a new role. Tommy Hilfiger is at the forefront of peers.

In September this year, Tommy Hilfiger launched a chatting robot on Messenger to cater for its fashion show in New York.

You can use the chat function of Facebook to interact with Tommy Hilfiger, and the robot will recommend a suitable single product for you according to your needs.

It's not just shopping. Small Tommy is also a good hand in gossiping or gossip. You can even ask its supermodel Gigi Hadid's favorite snacks or her luxurious studio's appearance. It's also possible to get one or two exclusive photos if you are lucky.

Tommy Hilfiger's chief marketing officer, Avery Baker, said in an interview that "customer experience is the most important thing in the fashion industry".

And customers are also saying that the Playboy can't stop playing with fun.

Intelligent fitting mirror, let the fitting room no longer dull.

Rebecca Minkoff is also unwilling to lag behind in the digital shopping experience.

It has a huge touch screen mirror in its flagship store in New York. You only need to click on products of interest, and these items will be automatically added to the shopping cart.

The mirror in each locker room is also intelligent. Once again, the shopping cart can be displayed in the mirror of the locker room.

The application of technology enables online convenience and offline experience to combine. It also allows us to enjoy more leisure in physical stores. Why not?

Let GUCCI be a good partner on your Instagram interaction.

Word Gucci! From 3.1% to 6.3% interaction rate, GUCCI's popularity on Instagram is like sitting on a helicopter, worthy of this year's L2 digital ranking champion.

At the beginning of the year, GUCCI launched a digital art project called #guccigram#, which invited artists from different parts of the world to create works of art with fixed elements, and presented them to Instagram to interact with fans.

The effect is obvious. It not only keeps GUCCI active on the social platform, but also successfully portrays the image of brand younger and increases the attractiveness of young consumers.

GUCCI's official website has also changed its style, adding inspiration and ideas behind the design behind the product. These small stories have drawn the distance from customers through emotional experience.

These initiatives also helped GUCCI become the brightest star of the 2016 luxury goods digitalization.

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Let this smart shirt become your fitness coach.

Ralph Lauren this year's newly launched smart Polo shirt boldly combines intelligent sense detection with traditional shirts to achieve physical data acquisition.

When you wear it to exercise, this shirt can automatically synchronize your heart rate, breathing rate and calorie consumption, and automatically synchronize data to your mobile phone or tablet PC through the PIN code of the small Bluetooth module on your shirt.

Synchronization of data achieves the monitoring of sports consumption.

If your amount of exercise does not reach the standard line of your personal condition, your shirt will assume that you are not exercising enough and remind you to exercise until the target is reached.

Wearing this shirt, I'm afraid I won't have to worry about lack of exercise anymore.

When LV meets 3D printing, what kind of spark will burst out?

Speaking of LV, what we think of is the classic handbag with LV logo, and the shop in LV Westfield Sydney Australia tells you that everything is possible.

In just two weeks, most of the flash shop built by 3D printing technology appeared in the mall, giving customers a brand new shopping experience.

The Melbourne 3D printing company OMUS, which is responsible for the project, works with Massivit 1800 super 3D printers, from printing to assembly to performance modification, and takes advantage of the latest 3D technology.

Miss Dior campaigned for social networking, a landmark marketing.

In this Dior Miss campaign digital campaign, Dior invited the famous actress Natalie Portman to guest.

In the video, Natalie Portman escaped from the scene on the day of his wedding and rushed to find the road of freedom.

The video is not long, but it satisfies people's desire to pursue freedom.

Three days after the launch of social media Facebook, more than 940 thousand of the viewing rate has been harvested, and only 149 thousand fans of Dior are on the Facebook.

Technology and luxury goods marriage is not new. On the one hand, technology brands need to constantly combine with luxury brands. Through interactive experience, they will increase the sense of experience of new products. On the other hand, luxury products can not only upgrade their services through grafting technology, but also bring new consumption upgrading to consumers.

The collision is the exploration of the road of innovation.

However, for luxury technology, elegance is no longer the one who has just broken away from youth, but the privileges possessed by those who have mastered their future.

More interesting reports, please pay attention to the world clothing shoes and hats net.