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Nike Has Developed A Pair Of Sneakers That Will Hug You.

2016/12/15 12:00:00 50

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In 1989, the classic sci-fi movie "back to the future 2" continued to hit the market, telling the protagonist from 1985 through 2015 until November of this year.

Nike

Finally decided to sell our childhood black technology, a pair of Michael J. Fox wearing the automatic lacing running shoes inspired by HyperAdapt 1.

According to the world clothing and shoe net, unlike the last year's film Nike Mag, which will be released to the future 30th anniversary, the HyperAdapt will be mass-produced.

Nike Heidi Burgeet, the public relations department of the company, released the official information on Twitter: HyperAdapt 1.0 will be sold in some Nike stores in the United States, and the appointment experience and purchase will start in November 28th.

A pair of sports shoes that will hug you.

For a designer, it takes 30 years to design shoes that are already in the movies. It sounds very easy. However, the performance of Marty McFly (back to the future male actor) 30 years ago is too much an image: he stepped into the shoe and went to the bottom, then the shoes were automatically tied up, the soles were lighted up, and automatically matched with his feet.

 Nike

Designer Hatfield, vice president of Nike,

Gym shoes

The most famous

Designer

One of them has gone through 28 years of brainstorming, 11 years of research and development, a number of overcoming priorities, and a wrong direction and model design.

Time has really gone through 30 years, and the shoes in the movie are still the future of people's minds. The Nike, which was implanted in the advertiser, obviously consumed a lot of the imagination. Finally, the deadline of the movie was finally released.

 Nike

The design of HyperAdapt comes from the original Nike Mag of the film. However, all the mechanical and electronic products need to start from scratch without the people who pull the strings behind the film.

In terms of the design process of Nike, designers usually take part in the design of mechanical electronics before they are involved. Therefore, when designers see a bunch of sensors tied outside their shoes and plug heavy batteries into their heels, they collapse.

Hatfield almost called all the possible manufacturers, trying to find companies that could design and produce micro sensors, train models, make medical devices, make kitchen appliances, and fly to Asia's foundries, almost becoming battery experts.

In two years from 2005 to 2007, Nike's finished product is a film replica of size and weight that ordinary people can't move freely, plus a loud motor, wearing the illusion that any kind of shoes will explode at any time.

Each pair of HyperAdapt1.0 has an independent sensor, battery, motor and cable system, which adjusts the fitness of the shoe by means of the algorithm pressure equation.

After stepping into the shoes, the whole shoe will be tightened automatically by the sensor. A pair of buttons on the side of the shoe will be used to adjust the tightness manually.

The LED lamp is placed on the heel. When the contraction is in progress and low power, the LED lamp will automatically light up.

Shoes need about three hours of full charge every two weeks. The charging mode of HyperAdapt is connected to the bottom of the shoe by the built-in magnetic chip, charging method similar to the apple watch.

The surface of shoes is mainly covered with similar nylon covering. However, the surface of the foot does not exert the effect of automatic wrapping, which is mainly responsible for functionality and breathability.

The development route of Nike sports products, the great Jordan began to hook up with the major sports stars, and launched a large number of flagship product lines which were endorsed by celebrities or even named.

However, HyperAdapt has a different road, unlike future uncertain, unknown flash in the pan or red star sports star. It begins with a movie describing the future.

Nike claims to have worked hard for thirty years, and regarded it as the future of sports shoes.

Over the next few years, Nike did not make any substantial progress in addition to the limited edition XX, which was not automatically tied to shoelaces, but regularly released in the next few years.

By 2013, engineers and design teams finally discovered a high-speed and durable micro motor, a lithium battery that can simultaneously afford motors and LED lamps.

Until the end of 2014, it was announced that the Nike Mag that would automatically tie shoelaces will be released in the coming year.

However, during the news release, there was no time plan for Nike.

In addition to completing the movie dream, Nike is still a sports brand, and even its buildings are named after its most famous athletes.

Sports injuries are one of the most invisible dangers seen by Nike.

After a basketball game, every three hours of high intensity exercise, there is usually one hour training on the spot rest and hand skills. The correct exercise habit should be to relax the shoelace in an hour, but most athletes will not do so.

And after the release of the plan, designers and engineers received new tasks, adding protection to athletes in the shoes, allowing athletes to wear shoes with automatic lacing better.

In less than a year, Hatfield added the design of running and basketball protection to shoes. At this time, the timetable for mass production of HyperAdapt 1.0 in 2016 was formally established.

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 Nike

Silicon Valley wind shoes

HyperAdapt1.0, for this name full of Silicon Valley style, Nike wants it to be a new start for sports shoes.

When Nike Mag was released last year, Nike announced that it would extend the technology to other products, such as automatic expansion of running shoes, which could adapt to running and swollen feet.

Nike said that the design concept of HyperAdapt is like an auto driving car in the shoe industry, in short, it is an "Internet thing".

Wearable technology is a new target for countless enterprises. Clothes, shoes and hats, all imaginable from head to toe, are put into chips.

And intelligent sports shoes have also become the favorite of people: smart phones are not popular, Adidas released the computer controlled shoe No.1. Now, Lenovo, millet and Lining have developed the link app, data analysis and return of Chinese intelligent sports shoes; built-in GPS, anti runaway children's running shoes.

Nike has also gone through a series of intelligent development methods, such as putting chips, data backtracking, linking app sports community, and then abandoning these directions, returning to the essence of "shoes" which is like "Ai" technology, and developing another line of intelligent sports shoes.

A pair of shoes with black technology and childhood memories, although the mass production, the price is not normal, Nike's CEO said, HyperAdapt pricing must be worthy of "imagine a small R&D costs."

However, a year will cost billions of dollars in sports shoes to the United States plus countless overseas enthusiasts.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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