DKNY'S Separation From LVMH Is Not Groundless.

LVMH is considering selling its Donna Karan and its sub line brand DKNY, which has not been approved yet, and has not been verified by second media.

In view of this, reporters believe that this news may not be true.

Up to now, neither DKNY nor LVMH have made public statements.

Page Six said in the report that there was no response from both sides.

In fact, the separation of DKNY from LVMH is not groundless.

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The brand of the same name, which was founded in 1984, is sold at the price of 243 million US dollars.

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After taking over, LVMH will focus on Donna Karan's sub line brand DKNY, which is relatively low price, targeting young consumers, while Donna Karan is targeting professional women.

In an interview with reporters later, Donna Karan said his brand had not received enough attention.

"I am eager to cooperate with them more closely, but Weedon (Group) is always unreasonable."

In the summer of 2014, Donna Karan closed at the three storefront store in Madison Avenue, New York, where it was the most important flagship store for more than 10 years.

(on the same street, there was also a DKNY store on the same street, which was not affected at that time.

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In June 2015, Donna Karan, 66 years old, announced that it had left the brand of the Donna Karan created by herself and would focus more on lifestyle brand Urban Zen and its foundation.

At that time, it said it would "focus more on the DKNY brand".

And just two months before Donna Karan announced its departure, LVMH hired Maxwell Osborne, the creative director of Chao Public School, to take DKNY with Dao-Yi Chow.

At that time, the reporter quoted LVMH Group Chairman Pierre-Yves Roussel as saying, "most people who buy DKNY do not know that this is the work of Donna Karan".

In the 2015 fiscal year, LVMH's sales of fashion and leather goods surged by 14%, but it didn't seem to matter to Donna Karan.

"Dior has made remarkable achievements in global market share", "some brands have made progress, especially Fendi, C Lin, Givenchy and KENZO."

In contrast, those who left Donna Karan only had to continue to work hard to change the product line.

"Donna Karan and DKNY are all brands in the US, and LVMH's efforts to pform these two brands are futile."

An insider told Page Six.

"It is said that they have already identified a buyer, and have already discussed the sale with an American company, but it is not yet certain whether the paction will continue."

Six Page reported that DKNY designed by Maxwell Osborne and Dao-Yi Chow did not save consumers, and their sales were "disappointing".

This is likely to make LVMH no longer confident of DKNY.