Chu Street Used One Year To Become The Most Popular Business After 90.

With the continuous development of the Internet, the electricity supplier has found the best platform for development. In the past year, Chu street has developed into the hottest electricity supplier after 90.

It is the core idea of Chu street to catch traffic by entertainment. Young people return to TV variety, and tens of millions of people to name a variety show is regarded as an effective way.

The vertical traffic of the post-90s crowd comes from the social networking applications of the founder in Renren and Tencent. These applications are still active to the electronic business platform.

At the weekend, you can turn on the TV to watch the variety show, whether it's Zhejiang TV's "on the road with you", Jiangsu TV's "stand for her" or the "happy camp" of Hunan TV, you can see the naming information of Chu street.

With the popularity of variety shows, its popularity in the bookshops is equivalent to that of the year's brain platinum advertising.

But what exactly is Chu Chu street? Did you buy anything on it?

From Renren to Chu Street

In the spring of 2011, Lv Jinjie persuaded his high school classmate Bo Jun Chen to quit his job with him.

After that, two people founded vinegar mobile technology in a private house in Zhongguancun, and it took more than 4 years to create a mobile e-commerce platform Chu Chu street in Lv Jinjie.

During the period, he and his team were pferred to Renren, Sina micro-blog, Tencent network and other large open platform, "Chu Chu street early 10 million mobile end users were accumulated at that time."

Lv Jinjie said to the "Internet traders in the world".

The Internet in China a few years ago is a scramble for end users.

All players are desperately trying to gather end users into their applications.

The inspiration comes mainly from the open platform launched by Facebook in 2007. It opens up a complete system of user accounts, social relations and information notifications to developers, allowing developers to develop and distribute applications on the basis of Facebook.

After that, domestic Internet companies such as Tencent, Baidu, and 360 have followed suit. Among them, the earliest follow-up is Chinese version Facebook Renren, and then the happy farm, which is popular in the whole network, was born on its platform.

Lv Jinjie was the first person to develop applications on Renren online.

The "you name" and "ghosts game" developed by him are very popular on the platform. Unfortunately, because of the instability of Renren platform system, the games on their platforms are all dead.

This is one of the reasons why Lv Jinjie walked away from Renren to invest in Tencent.

In addition, for the developers who enter the platform, how much traffic the platform can bring to them, and whether the flow channels are smooth is an important consideration for them.

In Lv Jinjie's view, Tencent's strong user relationship chain is more in line with his strategic thinking.

After entering the Tencent, Lv Jinjie and his team developed many user friendly products such as ten diagrams, ten sentences, ten embarrassments, ten jokes and ten constellations on Tencent platform with the experience of developing social networking applications in Renren net.

And these popular products have set hundreds of millions of fans for the product he bought later.

Interestingly, the "joy Amoy" oriented traffic is Taobao.

To this end, Lv Jinjie said he valued the user relationship chain resources of Tencent open platform.

But it is undoubtedly the most appropriate choice to choose Taobao as a shopping guide.

"Happy Amoy" is a shopping guide for young women.

A few years ago, as long as users log in.

The personal pages in QQ space can be found in the application of sidebar recommendation: in a single scroll page, vinegar technology will recommend ten children to the user every day, and the price of these ten products will not exceed 100 yuan.

Why are ten products, and their unit price is basically less than 100 yuan? Lv Jinjie explains this: after trial and error and data research, they found that users of vinegar technology are basically 18-24 year old users, most of whom are young and college students in three or four line cities.

They share a common feature of price sensitivity.

Therefore, Lv Jinjie hopes to attract them with low price strategy and commodity screening mechanism, so as to improve their repeat purchase rate.

"Rely on entertainment to catch traffic, rely on e-commerce to cash in.

What we did at the time was similar to the current Taobao headline, which was to select some good products to push to QQ space users.

Users in the QQ space will follow us until we create Chu Chu street.

Lv Jinjie said to the "Internet traders in the world" that they began to switch to electricity providers when the entertainment users accumulated to 100 million.

From shopping guide to e-commerce platform

From the shopping guide product "joyful Amoy" to the mobile electronic business platform "Chu Street", Lv Jinjie has a period of rest.

In 2014, Lv Jinjie set aside all his business to open a Taobao store in Yiwu.

After half a year's exploration, he began to have a more comprehensive understanding of Taobao's logistics, customer service, new cycle and supply chain.

On the eve of Tmall's double eleven Shopping Festival, Lv Jinjie resolutely returned to Beijing and began to plan Chu Chu street.

In fact, 4 years ago, chuchujie.com existed, but it was only 2 months after it was abandoned by the team.

Lv Jinjie once told the media that 2012 is a hot period for mogujie.com, beauty and other e-business shopping platform. They are the object of capital pursuit, but at that time he could not melt money, giving up was the best choice.

Things are changing.

In 2016, the bottleneck of social networking business appeared, and the mode was flooded. It was very difficult for an e-commerce platform to take the initiative.

Mogujie.com and Mei said they chose to merge and explore new models of development.

At this time, Lv Jinjie and Chu Chu street, which he founded less than 1 years ago, have gained a lot.

In March 31st, at Chu Chu street Hangzhou seller conference, Lv Jinjie revealed that in 2015, the turnover of Chu Street exceeded 5 billion yuan, and the mobile terminal installed more than 100 million, of which mobile terminals had more than 30 million monthly active users.

According to the 2015 mobile app rankings released by the third party data agency, the think tank, the number of users active in all electric business applications, Chu Street ranked sixth, second only to Taobao, Jingdong, Tmall, vip.com and mogujie.com.

This harvest is mainly due to the location of Chu Chu street, it should be vertical crowd mobile providers.

In March 18th, at the strategic cooperation meeting between Chu street and music as it reached 100 million yuan, Lv Jinjie said that the development of the retail business has reached the age of intensive cultivation and differentiation, and the direction of the future electricity supplier will be "birds of a feather flock together".

On Chu Chu street, 90 or 95 after the online shopping crowd has accounted for 80% of the total online shopping crowd, they will be Chu Chu Street's main service group.

Chu Chu street has been trying to build a vertical mobile business after 90.

It is understood that it has worked with Hunan satellite TV "happy camp", "day to day up", Jiangsu satellite TV "fight for her", Zhejiang satellite TV, "on the road with you" and so on have cooperation, and then joined hands with music to launch the star marriage reality show "ten weeks to marry out."

For this cooperation with music, Monck, vice president of Chu street, once told the media that the programs on marriage and love topics belong to the program not to be pushed from the red, which laid a good crowd foundation for the program, and this audience is highly coincident with the target users of Chu street.

He said that after 90 years, the crowd has reached the age of marriage. They are more concerned about the topic of marriage, and the streets of Chu Street are in the right direction. With the help of the Internet reality show and Angela An's star effect, the influence of the people in the 90s will be further expanded.

In addition, in 2016, Chu Chu Street will also cooperate with the music vision network, music and music video industry under the music vision.

"In the past year, we have seen the return of young users to the TV variety show, which has captured the bonus. And this year, we realized that the rise of Internet content production level, we have put in the film and TV drama that is popular among young people such as" sleeping in my upper bunk "and" finding adventure in love ".

Lv Jinjie said this entertaining.

The way to make Chu Chu Street better touch young target users is to have a deeper relationship with them.

In addition, in 2015, Lv Jinjie chose Jing Bairan, the most beloved after 90, in many of the national idols in China, and became the endorsement of Chu Chai street. At that time, the movie "catching the devil" had not been released yet, and Jing Bairan was not as red as it is now.

In products, Chu street has been studying consumer demand after 90 and 95.

For example, Chu Chu Street's vision, play and interaction should be adjusted and innovated; for example, whether to develop a channel related to the two dimension in Chu street, for example, how to make furniture younger, and whether to recommend businessmen to join animation elements.

"Basic bargains satisfy people's daily needs, and people are willing to search for more unique, more distinctive and well designed products."

This is James hacking, the author of "minority behavior", who foresees the future of the electricity supplier.

We have used a low price strategy to identify Chu street of target groups. We will provide a product for 90 and 95. We may as well wait and see.