Technological Innovation Drives Anta's Strong Growth

It is easy to associate it with high technology when we hear "robot".

Little wonder, this high-tech stuff has now been quietly applied to traditional manufacturing industries.

Recently, Xiaobian

In the workshop of the company, a smart robot with lovely appearance and smart action is seen. The robot, called AGV automatic feeding industrial robot, is used to carry, feed, pack and load all the workers in the workshop.

"Anta is one of the first enterprises to introduce this kind of automatic feeding robot. Robots can not only improve work efficiency and save labor costs, but more importantly, through scientific and rational planning, intelligent machines and equipment can effectively promote" Anta manufacturing "to" Anta intelligent manufacturing ".

Anta

Zhu Minjie, senior director of the management center, told Xiaobian, China (Jinjiang) International this year.

In the Anta exhibition hall of the Sports Industry Fair (hereinafter referred to as the "shoe fair"), the latest launch of the same section of Anta - Anta lions soccer boots, is a credit for the robot.

Now, Xiaobian first let's introduce this lion's war boots to see what's different about the robot's participation in the production of shoes.

At this shoe fair, the Anta Pavilion takes soccer as the theme, and divides into several parts, namely, the adult equipment area, the children's product area, the lion series area and the cultural interaction zone. The audience can not only visit the latest football equipment of Anta, but also experience Anta's soccer technology and football culture.

Anta launched the same day soccer boots Zheng Zhi, the lion FG, attracted the attention of football fans.

As Anta's high-end professional football shoes, lion FG is positioned as a control football shoe, whether from shoes, soles, or technology, material, so that these shoes have excellent control of football.

The reporter saw that the lion's FG upper with Anta's unique SFT vamp grasping technology, through the rhombus texture on the upper part of the shoe, combined with the friction particles to enhance the friction of the shoe upper, so as to achieve the control of football.

In addition, the sole of the shoe has been incorporated into the Anta GCS control system, linking the independent shoe pins into a whole, increasing the pmission efficiency of the force, and improving the control power of the athletes on the shoes.

"Of course, the lion's biggest highlight of FG is that the soles also use Anta's latest A-SSPIKE pole pin technology. The inner side uses the round nail and the outer side uses the square nail design to grasp the two aspects of grip and flexibility. The outer square pin can enhance the grasping ability by increasing the contact surface product with the ground, while the inner circular nail meets the athlete's changing demand."

The head of Anta Sports Science Laboratory said.

In fact, as early as late last October, Anta released the strategy of "playing football only" at the end of last year, and took the lead in the layout of the domestic football market.

Not only signed the national team captain and football player Zheng Zhi as spokesperson, but also joined Hengda football school and Jiangsu Sports Bureau to promote the long-term healthy development of Chinese youth football from the four major plans of equipment, sports events, coaches and venues.

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Technological innovation drives Anta's strong growth

The technological performance of lion FG is only a microcosm of Anta's technological innovation in products.

Over the years, Anta has devoted itself to R & D investment and innovative product development, and has been able to meet the overall needs of professional athletes and consumers through the production of professional, scientific and cost-effective products.

Anta has built a huge national foot database to design a shoe last for the Chinese foot and use it on the lion FG.

In 2015, Anta successfully built the most technical professional running shoes in the running market, Challenge 100, which fully supported the famous runner Chen Penbin's challenge to challenge the 100 marathon for 100 days.

According to the head of Anta sports science laboratory, only four national patent technologies, such as Auto-arch foot stabilization technology, Superilex easy bend technology, A-Wearable RB wear-resistant technology and A-CORE core technology, are used on sole of Challenge 100. The high resilience and shock reduction can not only make runners more comfortable, but also improve safety and grip, and help runners to never stop.

Similarly, the innovation of basketball equipment is also an important position for Anta's scientific research.

In December last year, Anta officially launched the NBA's signature KT1, the exclusive champion of the Clay Thompson championship.

The sole sole of the shoe is Anta's five drive control technology, which makes the sole force more balanced and more comfortable when it is worn. The five drive control technology can also increase the friction, stability and speed of the basketball players, especially the point guards.

In recent months, the amazing performance of Clay Thompson in the NBA season is due to the continued escort of KT1.

According to Anta's 2015 earnings data, Anta's R & D cost has already accounted for 5.2% of the total cost of sales, not only in the domestic counterparts, but also close to the R & D ratio of international sports brands.

Anta has also set up several R & D design institutes in the United States, Japan and South Korea. It has greatly enhanced the competitiveness of products through the establishment of an international R & D team.

In 2015, for example, sales of Anta sports shoes amounted to 40 million pairs and exceeded Nike.

Among them, the innovative products of science and technology have become the new driving force for growth. For example, the latest development of double bearing technology, outdoor claw technology, far-infrared thermal protection technology, ice skin technology, sports energy technology and so on all have very good market performance. The innovative products account for 35% of the total sales of Anta, and the profits are about 50%.

In the context of the current supply side reform, technological innovation has become a powerful driving force for Anta's sustained and rapid growth.

It is understood that in the manufacturing process, industrial robots, 3D printing technology, ASIS system (Anta footwear intelligent system) and other new technologies are promoting Anta to automation, intelligence, digitalization pformation and upgrading, greatly improving the production efficiency and technology content.

In the Anta shoemaking workshop, Xiaobian saw that a moving robot with intelligent and beautiful appearance was walking along the magnetic tape on the floor of the workshop to arrange a bundle of shoe upper parts to the work place of the needle truck orderly.

According to the introduction, this "AGV automatic feeding industrial robot" is one of the key equipment of the flexible manufacturing line and automated storage system.