Speed Sell Involved In Trademark Registration Business

Following the announcement last month that the brand qualification was gradually established after selling goods to sellers in April, Tae Tong began to enter the business of trademark registration.

Today, Quick selling We will formally launch Ali's intellectual property product, "innovation insurance", which will provide one-stop domestic and international trademark registration guidance services to platform sellers. Speed sell side pointed out that compared with the traditional way of trademark registration, innovative insurance mainly has the following two advantages: first, the convenience of applying for intellectual property: the speed of domestic trademark application is faster than that of offline application, and the application for domestic trademark under the line usually takes 12 to 18 months, and the application procedure is more complicated. Second, professional intellectual property rights docking: innovative guarantee will connect with professional intellectual property service agencies, provide trademark services for sellers, sellers will apply for trademark protection through innovation, from the early stage of trademark review, registration proposal to trademark application for all stages, will be supported by these service agencies.

In late March of this year, express sale issued a notice that it will set up an entry threshold for the seller in the fast selling platform. If the seller is unable to complete the personal identity authentication seller before the end of August 15th this year, it will lower its online goods and cancel its platform's management authority. In addition to enterprise qualification, brand qualification has become another threshold of quick selling platform. The general term of "quick sale" starts in April 2016. Brand qualification At that time, the seller should pay attention to the platform announcement to understand the further work plan of the platform.

In fact, as for the entry threshold of brand qualification, as early as January this year, Shen Difan, the fast selling operation manager, revealed the two major development directions of this year: B2C and brand. Registration Platform It will be able to register both domestic and global brands, and today's on-line innovation insurance is likely to be a continuation of the intellectual property rights platform plan. Besides, during the B2C transformation period, speed sell is not "just out of the way". While constantly retreating and not selling high-quality sellers, fast selling also obtains a series of high-quality brand resources from Tmall, the "brothers platform" of its domestic trade, to replace the small businesses left.

It is understood that in 2016, Tmall global business opportunities conference, Alibaba group CEO Zhang Yong clearly stated that "from 2016, Tmall will link up with fast selling, so that 1 000 Tmall enterprises will embark on the global journey." In this regard, fast selling will continue to conduct detailed research and qualification audits for Tmall merchants, and offer targeted invitations to businesses that already have global access to provide global sales tools and services such as translation, selection and reference for businesses, and provide cross border logistics solutions to businesses with rookies.

By the beginning of March, speed express has formally placed more than 2000 of Tmall's furniture ready for overseas market conditions. At the same time, the supply center of Ali, based on the Tmall business database, was officially launched, and unified support for the supply of commodities such as fast selling business.