Marketing Strategy: Trust Between Salesperson And Customer
Customers enter the store as a business.
Sale
The main purpose is to facilitate the paction.
The prerequisite for a deal is mutual trust.
The trust between products and customers, the trust between salespeople and customers.
The trust between products and customers can also be called
brand
。
The establishment of brand is not overnight.
But in the process of long-term customer use, or the long-term advertising of the affected, slowly formed.
Or, the salesperson can't control it in a short time.
Strange customers should have confidence with salesmen. There are ways to follow them.
Below is
Marketing
God summed up:
Analysis:
In the sales process, we all want customers to agree with their own views. It is really hard to let customers identify themselves in a short time. How can we get customers to agree with us and nod to us when we enter the door? The method is very simple, speaking with the facts that customers can not refute.
1, sales is a process of chatting.
2, customers prefer to be identified.
3, after establishing personal trust, the paction is not so painful.
Two. Methods:
1. weather entry method
For example, in winter in the north, you can say to the customer, "it's really cold outside today. Come in and warm up!" and then give the customer a cup of hot water, then say, "drink a cup of hot water and warm up."
This speech and action really help customers, customers will not refute.
After conversation, customer's resistance or guard will naturally drop some.
2. help cut in
Give customers a little help.
When a customer enters a store door and sees a lot of things, he can walk up and say, "today you have bought so many things. Let me help you."
If customers listen to this, even if we are not allowed to help her carry things, we will very much approve of it.
3. care about greetings
If you see a customer entering a store, you can ask the customer, "do you go shopping alone today?" if customers are coming by themselves, customers will nod or agree with what we say in other ways, because he can not refute.
If a customer comes in together with two people, he can say, "it's rare to be so tired and stressed at ordinary times. It's also a great pleasure to be with your bosom friends." what's the reaction of the customers? "Of course, they are very happy.
4. temperament praise method
See beautiful female customers, praise the beautiful rather than praise the girl has temperament, beautiful is external, make people feel more floating, and temperament is internal, only knowledge, accomplishment to a certain degree of girls have this temperament, so many girls are more willing to others praise her gas quality.
Male salesmen should seize the opportunity to grasp the fire when they use it, otherwise it will make people feel frivolous.
5. commending the atmospheric law.
"As soon as you see it is a unique person who has the courage to do great things."
Men, especially young and middle-aged men, can try to use this method to praise men's courage to do great things. Men are subconsciously willing to accept such praise.
6. happy sharing method
"See you are so happy, is there something happy today?"
Seeing a smile on the face of a customer is a description of the fact. If you keep up with a happy assumption later, customers will be happier. Everyone will share with others what they are happy and able to do.
7. praise the companion method.
"You two must go shopping together, you must be the best friends."
Most of the time, customers who go shopping together often have people around them who help customers to make decisions, so they must not be ignored.
Especially for children with children, they must try to praise their children and even interact with their children.
8. elders praise
"You smile so kindly, just like XX!"
When listening to this sentence, the customer's unconscious sense of disappearance will also disappear. At this time, there is a feeling of family.
Of course, this is what the older customer said.
In fact, sales are just a process of chatting, a process of building trust with each other, narrowing the distance and building a sense of trust.
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