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How Does The Wenzhou Made Kangnai Group Start Again?

2015/12/10 12:13:00 42

Footwear IndustryKangnaiFootwear

China

Shoe making industry

Leader Wenzhou

Kangnai

On the 9 day, the group announced that it would invest tens of millions of dollars and the world in "Wenzhou made" how to start the summit forum again.

footwear

SHTRA, an authoritative research and testing institute, is working in depth to build China's first shoe manufacturing "intelligent manufacturing" joint R & D center to promote the pformation and upgrading of China's traditional manufacturing industry.

Experts say that China is a big shoemaking country in the world, but not a powerful shoemaking power.

With the adjustment of the domestic economic structure, the traditional manufacturing industry will be pformed from the middle to the low end, from the extensive to the quality oriented.

"Made in Wenzhou" is the benchmark of "made in Zhejiang" and an advanced representative of "made in China". Kangnai group is the forerunner of "Wenzhou manufacturing".

In the past 35 years, the company has been firmly committed to shoe manufacturing, and has developed from a small workshop starting from 500 yuan to a high-end shoe manufacturer in China with twenty thousand employees, an annual output value of 3 billion yuan and a global marketing network.

In the same industry, dozens of items have been set up, such as the first artillery fired for China's "quality market", the first to become the "genuine leather shoes king" approved by the state authority, taking the lead in going out of the country and opening more than 300 brand stores to more than 10 European and American countries such as Italy, the world's leather shoes Kingdom, the first to win the national quality award of China's quality management "crown jewel", the first one to set up an overseas development zone for Chinese enterprises in Russia, the "economic and trade cooperation zone".

Zheng Xiukang, chairman of the Wenzhou shoes and Leather Association and chairman of Kangnai group, said that the Wenzhou shoe industry had won a dozen national gold cards, such as "China Shoes Capital". In the face of the surging Internet wave, the strategic business coordinates we need to lock in in the future are: sticking to the industry instead of sticking to it, actively embracing the Internet, and integrating the Internet information technology with the traditional manufacturing industry.

Zhao Xiao, a famous economist and professor of University of Science and Technology Beijing, said at the forum that in the era of great changes in the rapid development of Internet technology, Wenzhou people are not spectators and followers, but they are still leaders.

The success of Wenzhou has just come from the Internet spirit of "interconnection, sharing and interaction" that Wenzhou people have already successfully implemented.

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