In Order To Avoid Competition Between Micro Channel And Traditional Channel, Kangnai Starts From Three Aspects.

December 9th, reporters learned recently.

Kingstep announced its strategic cooperation with Meng shop to realize the extension and expansion of the sales channel of mobile social business.

 

Kangnai group said that after the cooperation, the brand will set up flagship stores in Meng shop, and the source of goods will be consistent with other channels. At the same time, the price of goods in the store will be 10 yuan lower than that of Tmall, the commission ratio is higher than that of the same brand, and the shipments will adopt Shun Feng to ensure the competitiveness of the brand market.

According to the reporter, to avoid the market competition between micro channel and traditional channel, Kangnai will start from three aspects.

First, in terms of brand, the company will set up a new brand to avoid conflict. Secondly, on the price side, Kangnai will promote the development of mobile terminals through price support. All products in the shop are 10 yuan lower than Tmall. Then, when the micro business develops to a certain stage, the brand will also carry out channel division, such as on-line micro businesses and special contributions.

Zheng Laiyi, general manager of Kangnai group, said that the online B2C e-commerce platform and the mobile social networking platform will be the first class distributors. With the help of mobile social networking platform, the mobile terminals will expand their marketing channels to further expand their potential customers and enhance their brand influence.

It is reported that Kangnai, a well-known footwear brand in Wenzhou, carried out the pformation of electricity supplier in 2014, when the electricity supplier income reached 110 million yuan. At present, the traditional e-commerce platform such as Tmall, intime, Jingdong has been laid.