China Has Become The World's Second Largest Market For Children's Products.

The Hongkong TDC report cited the survey of CBME pregnant baby show organizers that China will become the second largest children's product market in the world after the US. There are many products in mother and baby market, including milk powder, diapers, clothing and toys, with a total market volume of 287 billion euros (2 trillion yuan).

The "CBME China baby products industry report (2014)" also pointed out that 67% of the maternal and infant industries increased by more than 20%.

This increase is mainly due to the number of newborns (an average of 16 million per annum), the relaxation of the one-child policy and the increase in the average net income of residents.

on Turnover The infant clothing market is still the largest segment of the maternal and child industry. But the degree of centralization is still very low, and the number of industry companies is scattered. So although the market is as high as 14 billion euros (100 billion yuan), the sales of Balabala, the largest children's clothing brand in China, is only 143 million euros (2 billion 500 million yuan).

In addition, international brands in China Popularity It is also lacking, and local brands are vigorously developing the store network under the impetus of strong production capacity.

On the whole, local brands are the main force to maintain market growth. In fact, although China Consumer More and more imported products are being imported, but this is mainly limited to food. The attractiveness of local brands is increasing.

Internet sales account for 15% of the total maternal and child market. The Hongkong TDC report cited this survey and pointed out that online sales will also increase significantly in the next few years.