Garment Enterprises Face The Beating Pulse Of Beating.

In March of this year, China International Clothing and Accessories Fair (CHIC2015), JEANSWEST International (Hongkong) Co., Ltd. purchasing director Zhai Fengmei contacted many powerful suppliers.

As a company with about 150 suppliers, why is JEANSWEST still in touch with suppliers? And this is not an isolated phenomenon. More and more brands are adjusting the layout of the supply chain, like JEANSWEST, in order to cope with unexpected changes in a flexible way.

Face the beating pulse of consumption.

In fact, this is all due to the expansion of the fast fashion brands in recent two years.

At the same time, e-commerce channels continue to penetrate into the entity.

Under the new consumption trend, big cards are also unable to bear.

CHANEL and GUCCI have offered 50 percent off promotional tips.

Behind these appearances is the trend of consumption returning to reason and pursuing "small and beautiful".

The source of all business ideas will be positioned in "products that consumers really need".

At the beginning of this year, Semir apparel announced that the company had completed half of its supplier target in 2014. Semir's future supply chain management will change from loose to close cooperation.

On the integration of excellent resources in the supply chain,

Gong Zheng, chairman of the clothing Limited company, said: "commodities are the essence of retail, and consumers are the essence of retail business.

On the other hand, from the order order to production and supply, it usually takes 90 days ~120 days production cycle, which reduces the flexibility of the supply chain, slows down the market adjustment and is difficult to cope with the rapidly changing market changes.

Since it is not accurate, the brand should try to reduce the forecast.

Based on this, Zhejiang impression Industry Co., Ltd. adopts VMI mode of supply chain management, and goods rely on the needs of end consumers.

The company is directly managed by the company. The first order and replenishment are issued by the company and the terminal is supported.

Li Hongguang, the company's licensed merchandise director, said, "the return rate of the VMI mode is 100%, because we have the bottom line to control the inventory, so we can really maintain the high sales with low inventory."

At the same time, Zhejiang impression Industrial Co., Ltd. has built a flexible supply chain. In this system, 40% of the goods are produced on the order, and the remaining 60% are sold after being sold.

The corresponding provincial agents at the terminal stores have corresponding proportions. The company's factory as a total warehouse can receive orders every day. Under the condition of complete materials, it can not deliver documents for more than 7 days, and all logistics are delivered by express.

Bosideng men's wear plan to introduce SPA mode into direct stores. The future brand can achieve the first half of the order at each order meeting, and the other half can make up the order according to the actual sales situation of the season.

There are 200 new weekly brands of the young women's clothing brand of Taiping bird, and the design is over 10000 annually. The reaction speed is based on the two supply chain modes of "futures line" and "fast single line".

Among them, the "futures line" takes the traditional way. "Fast single line" has only 3 months' response cycle. Therefore, controlling production and controlling inventory becomes the key.

In addition, Lok Cho also increased the frequency of the order meeting and further promoted the rapid response of the whole chain.

However, to further improve the price of the flexible supply chain is the "sacrifice" to the upstream suppliers. It is reported that the supplier of Bosteng men's clothing has been reduced from more than 100 to about 40.

Gao Xiaodong, general manager of Bosideng Garment Development Co., Ltd. admitted that suppliers in the traditional mode only needed to supply raw materials, but now they must keep abreast of market trends and adjust the functions and materials of fabrics at any time, so as to help brands produce products that satisfy the needs of consumers.