How Do We Join The Fashion Brand?

If you want to join a clothing brand, then how to verify the brand? Verify that the franchise brand can be divided into different types according to different investigation purposes. No matter what type of brand, it is to better understand the actual situation of the franchise brand.

We all know that investment is risky, so we must be cautious in joining the brand. Therefore, we must verify the brand by choosing various ways, so that we can clearly know what brand we want to join, so that we can know more clearly how we should choose, so as to reduce the risk of investment.

First, a comprehensive survey is to investigate all relevant information under the guidance of understanding the major objective of consumer demand, and focus on answering customers' purchase, purchase time and purchase.

And other problems, and put forward a series of solutions.

A large amount of information and intelligence must be collected through investigation by this method. Detailed plans and outlines are needed before the investigation to ensure the comprehensiveness and accuracy of the information.

Next, targeted surveys are the methods used by managers when they do not know where the product is in the market, or feel that they do not know where to investigate.

Its main purpose is to identify problems and ask questions so as to determine the focus of the investigation.

It is not only the way to create business entities, but also in the specific business process.

For example,

Where is the problem? There are too many factors that affect sales volume. It is not clear which factor is the dominant factor, and whether it is caused by the reduction of advertising costs.

Difference, or other reasons? Is it because competitors have improved technology or are there any problems with the quality of products?

It is impossible to investigate these problems one by one.

At this point, we can first collect and learn some relevant information from some consumers or peers, and then find problems from the analysis for further investigation.

Again, it is the survey method that is used to estimate the demand change of future market.

In the whole process of verifying the franchised brand, the predictive investigation is of great significance. It determines the fate and future development of the shop and can reduce the risks and losses in the process of store establishment.

Finally, it is a causal investigation, analyzing the causes and consequences of the problems, and exploring the investigation methods used to quantify the relationship between cause and effect.

The application of causality survey is very extensive.

For example, what kind of goods are salable or unmarketable? Why do users have loyalty to this brand instead of other brands? What are the effects and effects of price, quality, service and packaging on the sales volume? What is the price elasticity? The above problems have a great impact on the survival of the store.