China'S Cross-Border Electricity Supplier Turnover Will Reach 6 Trillion And 500 Billion In 2016.

With China's policy support for cross-border electricity providers, China

In many ways, the industry is developing rapidly and the scale of pactions is expanding.

In June 10th, Li Keqiang chaired the executive meeting of the State Council, pointing out that promoting the healthy and rapid development of cross border e-commerce will achieve better and better progress through "Internet plus foreign trade", which is conducive to expanding consumption, promoting the development of an open economy and upgrading new economic growth points.

These include: optimizing the customs clearance process, implementing the tax refund policy for retail sales of cross-border e-commerce, encouraging foreign trade comprehensive service enterprises to provide customs clearance, warehousing, financing and other services for cross-border electricity providers, and encourage cross-border e-commerce enterprises to expand their marketing channels through overseas warehouses and experience stores, so as to cultivate their own brands and self built platforms.

"Cross border China"

"Global cross-border B2C electricity supplier trend report predicts that the global cross-border B2C electricity supplier market will increase from $230 billion in 2014 to nearly $1 trillion in 2020, accounting for 29% of the total B2C electricity supplier.

By then, with more than 200 million cross-border B2C consumers, China will become the world's largest cross-border B2C consumer market. It is expected that cross-border import and export electricity providers will drive the global average annual growth rate of cross-border consumption to nearly 4%.

Under the trend of economic globalization and rapid development of e-commerce, the demand for cross-border online shopping in the global market is huge. The domestic cross-border electricity supplier industry is expected to usher in a new development opportunity. The future trading platform will move towards mobile, vertical and localized development.

(1) mobile e-commerce providers bring incremental pactions: the 2014 year old mobile e-commerce market accounts for about 1/4 of the total network pactions, and many cross-border electricity providers are sending mobile terminals.

From the perspective of European and American markets, the demand for mobile consumption is huge, and consumers' shopping is not restricted by time and space, which will bring huge market opportunities to sellers.

The paction is more impulsive, so the conversion rate is higher than the traditional computer terminal, and the profit is promoted accordingly.

(2) sales platform focuses on vertical subdivision: for the major cross-border e-commerce platform, the establishment of specialized sales platform for the target market is the strategic direction of maintaining and consolidating the industry status and forming differentiated competition.

From the recent cross-border platform, only a few are comprehensive trading platforms. The rest are vertically subdivided in the country or category, with mother and baby, beauty and clothing categories the most common.

(3) localization service for overseas Storage Optimization: with the continuous upgrading of logistics facilities, especially the rise of overseas warehouse mode, many domestic electricity suppliers are concentrated in the overseas consumer market, and the bulk goods are directly stocked outside, so that foreign consumers can enjoy localized logistics and replacement services.

In the future, cross-border e-commerce pactions will enhance the quality of localization services and enhance the localization service capabilities. The competition of localization services will become the key point of cross-border pactions in the future.

For the domestic cross-border electricity supplier industry, we believe: cross border electricity providers have two big dividends, that is, the overseas emerging markets that are oriented to maintain a higher demand growth rate, and the new market opportunities for the rapid development of mobile e-commerce in the future.

However, in the face of universal homogenization of customers, products and marketing, we are more optimistic that brands with genuine creativity (products or channels) can make significant progress in cross-border e-commerce.

Cross border electricity supplier is only a channel. In the future, as competition intensifies, the key to competition is still the product, that is, to satisfy the customers' high performance price ratio, or to subdivide the extreme specialization of the neighbourhood, or to fit the new consumer group's more entertaining product.