Copenhagen Auction Ended In Denmark

Reporter from

Auctioneers learned that at the 23 day auction, except for the sale rate of rice yellow velvet male mink, other leather Zhang Jun sold out.

Copenhagen in April

Last year, they achieved new heights and made brilliant achievements.

From 23 days

Look, it can be said to draw a full end to the April auction.

The next auction in Copenhagen is expected to be another success.

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Yellow, gray, purple, black and other gradual colors, camouflage, rose and other patterns appear on the surface of men's leather shoes, next to leather shoes are placed with different colors of bottles and cans.

Picking up leather shoes, the brush marks left by hand painting are clearly visible.

This scene is no stranger to this year's Hongkong Asia Pacific Leather Exhibition.

People who have gathered at the door of the exhibition hall may have noticed that the booth is attracted by the colors and patterns of their shoes, slowing down their footsteps to see the artwork like men's shoes.

This booth belongs to SAPH+.

For the first time this year, they participated in the leather exhibition in the Asia Pacific region. "It has been less than six months since the end of 2014 to create the brand. Before that, we all helped the western countries such as the United States and Italy to do the OEM."

Deng Ruilong told China Leather net reporter that many years of OEM production laid a solid foundation for the creation of today's own brand.

Speaking of creating the brand, Deng Ruilong said that the brand launched on the basis of many years of OEM experience was unexpectedly welcomed by the market, and the market reaction after the launch of the brand product was quite good.

Deng Ruilong introduced that some people who attended the wedding wanted to find shoes matching their clothes, and some TV hosts wanted to find the right shoes, and eventually they would find SAPH+ to make them.

"We haven't done any publicity."

Deng Ruilong said, but there are many people coming to the door when the product is pushed out. "Some websites are also looking for us to cooperate, but for us, we will consider working with some influential websites."

Not only that, the products launched have also been concerned by media reporters, but the media in Hongkong and Japan have interviewed them.

Though welcomed by the market, the product is still small.

Or influenced by the market economy, the group of people who customize their shoes is often the top leaders of enterprises or people who love art. This is consistent with their positioning.

"We do not make money to make money, but more for the designer's interest, and want to pass on their ideas to more people, telling consumers that men's shoes are not only black and white."

Changing the colors or patterns of men's shoes is not difficult in the age of production, and machines can do that.

Deng Ruilong said that painting and machine printing is to print colors or patterns on leather shoes without drawing traces, and the sense of direction is the same, and these colors or patterns are easy to wear off after long wearing time.

For this problem, Deng Ruilong said that they did not produce leather shoes, leather shoes were made by the manufacturer, and the upper was made of tree skin (vegetable tanned leather), which was mainly painted with light meat and pink and suitable for painting on it.

The painted colors and patterns will infiltrate into the upper leather through special processes. The technology has matured and made beautiful in Italy, but it is very rare in Asia.

Deng Ruilong said that the technology they used was developed by their own designers.

According to different pigments for different color matching, at the same time, we should consider the color lasting and not fade, and so on, it took two or three years to develop successfully.