The Success Of Xie Tun's Visit To Shepherd Boy Group

Since its establishment in 1993, the shepherd group's internal strength training has not ceased, until it has built up a brand that is loved by consumers and become an expert in the manufacture of children's shoes. Xie Songfang told reporters, "these years, the shepherd boy's brand can be recognized and loved by consumers, and the product is king." He added that the market of children's shoes is not good. The shepherd group adheres to the quality assurance of products, fully grasps the trend of the industry, and makes only comfortable products suitable for Chinese children's feet.

In recent years, the domestic consumer market has changed rapidly to a surprise. There are more marketing channels for enterprises, and marketing means will cost more, but only products that are really popular with consumers can make enterprises stand out in the fierce competition. But in an age of increasingly picky consumers, it is not easy to make a pair of shoes that are loved by parents and children.

Doing a pair of good shoes seems simple, in fact, it needs a lot of research and development investment and innovation. "The management of the shepherd group attaches great importance to R & D innovation." With regard to the R & D investment of the shepherd group, Xie Shanhui added that the investment of the shepherd group in R & D is not only reflected in its emphasis on talent introduction and training, but also in cooperation with excellent technical suppliers and enhancing technical exchange and communication.

At the recently held China (Jinjiang) International Shoe Fair, the shepherd group and the digital technology cooperation center of shoe industry co operated by Delcam company of UK held a ceremony of awarding. The former is the leading brand of children's shoes, and the latter is the world's leading supplier of digital CAD/CAM comprehensive solution for shoe industry. Perhaps this is the best embodiment of the shepherd group's focus on strong cooperation.

In this regard, Xie song visit Quotes the Internet big man Ma Yun's words, "only with giant cooperation, standing on the shoulders of giants, in order to achieve a win-win situation." For the shepherd group, which attaches importance to technological team building and technological development, it is natural to choose a first-class technology supplier and enterprise cooperation to enhance it. Delcam's leading professional technology in the digitalization of shoes industry is exactly in line with the strategy of internal practice of the shepherd group.

Labor costs continue to rise, both in China. Shoe enterprises Export market share is losing, or shoe manufacturing is moving. For a period of time, " Machine substitution "The voice is getting higher and higher, so as to solve many problems such as recruitment difficulties. In the face of this inevitable trend, Xie Song said with a smile, it is obvious that the crowd of people in the shoe machine exhibition area of the shoe Fair will be seen.

Xie song visited the speech, raising labor costs, recruiting difficulties, and "machine substitution" is the inevitable direction for the development of shoemaking industry. The shepherd group has taken the first step in the gradual substitution of machines for labor a few years ago. Xie Song said, "leather cutters, laser machines, computer cars, and so on. These are all mechanical equipment used by shepherds."

While many shoe companies are still worried about the cost of investment, the shepherd group has already turned its attention to a more long-term direction. Xie Songfang told reporters that a long time ago, the shepherd group began to use machinery and equipment from Taiwan, China. Although the cost of initial investment was very high, the cost of long-term allocation after the formation of the system was actually diluted, and the return was long and lasting.