Hand In Hand To Teach You Shop Location Skills

Shopping centres are located in cities.

One of the prime locations.

At the beginning of the completion of the shopping mall, many businesses have to book the location of the mall ahead of schedule, and the rent is also rising.

Now, if we want to rent more than half of the rent, it will be more difficult for the store to recover the cost.

This is not sure "time".

First describe the distribution of shops around the shopping mall.

From the elevator on the first floor, the main right is a large multinational retail supermarket Carrefour, which is opposite the elevator to the four floor shopping mall entrance, from the elevator to the back of the elevator, parallel to the elevator direction, is the location of the shop.

To tell you the truth, if it's not very curious.

Half of them either go to the supermarket or go to the shopping mall. Who would have thought there was such a shop in such a corner?

Most of the shops around the mall are office buildings, and the flow of people is relatively large. However, the light has taken into account the popularity of people and neglected the more important thing: the shop that they set up is not compatible with the business circle.

Office workers rush in every day, spend a day in office buildings, rush back to their homes, and have time to go shopping.

Another: because Gao Zhen Kun usually lives away from home.

Not far away, I have witnessed that there are not many small tenants who have changed a lot of tenants. The reason for their relocation is that they are unable to make ends meet after the opening of the market.

A city's business district often consists of one or more core business formats plus some auxiliary business formats. Business circles are also called business circles. For example, the traditional core business circle is composed of several large department stores as the core, plus some bookstores, restaurants, shoe shops, photo galleries, post offices and other auxiliary facilities. The location and layout of these shopping malls and shops constitute the operation capacity of a business circle, that is, the scope of customers who may go shopping.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the space of marketing wisdom before the store, which will bring great trouble to sales promotion.

Purchasing power is dependent on people. The quantity and quality of purchasing power determine the basic value of the shops in their business circles.

Of course, in those areas where the purchasing power of consuming power is strong, the value of the shops is high and the cost is higher.

The income of shops is ultimately determined by people's traffic.

The real support of the shop is the fixed flow of people, followed by the flow of people, passenger flow (bus, subway station).

The form of building structure is varied. The ideal commercial building structure is a frame structure or a large-span structure without column type, such as gymnasium, which has the advantages of good display performance, easy separation and combination, and conducive to the layout of shopping malls and goods.

Gao Zhen Kun emphasized that shop location is a scientific and meticulous job. In the early stage, we often need to make a lot of market research and analysis, and make scientific choices.

Do not erroneous think that opening a shop is a trivial matter. Many shops fail in operation are more or less related to location, or even directly related.