Skills Of Site Selection For Joining Clothing Stores

Strategically, the location of clothing stores should have long-term vision, broad mind and extraordinary courage. "Large site selection" and tactical location of clothing stores should be adapted to local conditions and flexibly.

"Wang" can not be decided by a single element. Let's share with you the strategy and tactics of site selection.

In order to avoid the remote environment, we should choose the location of the store according to the location of the clothing store.

"Business circle" is a circular consumption circle consisting of a clothing store located at the center of the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the clothing store located in the residential area as an example. Generally, the radius of 500 meters is the main business area, the radius is 1000 meters for the sub business circle, the radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobility.

The purchasing power of special relationship is very small.

Of course, the above figures are empirical figures, specifically implemented to each one.

We need the first-hand residents' survey data as the basis for revision.

Because clothes shop

The size of the clothing store is different, and the radius of its business circle will vary greatly.

The accumulation of relevant clothing shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, it is very clear to choose the business district with relatively high popularity and brand names in the same clothing. The goal of consumers' purchase is very clear. It can not only enhance the image of the clothing store, but also help improve the popularity of the clothing store.

According to the different environment, business district and street elements in the city, customer orientation is different. When choosing a clothing store, the location of the clothing store should be determined according to the location of the customer and the location of the brand.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.

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In the era of traditional retail power, department stores and other retail terminals master brand owners' domination and domination of consumers in the region. The attitude of department stores to brand dealers is "can sell, sell", and sell to satisfy my buckles. Finally, only wool can be found on sheep. Brand stores in terminal stores only increase the rate of markup and raise the prices of goods. Finally, the attitude towards consumers is "buy or sell", and buy the price.

Now, this situation has reversed, and the traditional retail terminals such as department stores have begun to become passive from the initiative. The attitude of the brand business to businessmen has gradually become "can sell, sell", can not let me sell, I can sell on the Internet, and consumers have more control over the initiative, "love sell not sell", do not sell, I can buy online.

This situation deeply hurts the traditional retail terminal, and the sales mode that has been formed for decades is difficult to adjust. Especially after the large-scale shopping mode of retail mode, the traditional department store industry is even worse.

Shopping centers besides shopping and entertainment and other functions, and also charging the brand according to rents, thus attracting consumers and attracting businesses.

The traditional department store terminal only has the shopping habits formed by regional consumers for decades, but this habit will gradually change.

In the era of electronic commerce, it is just in the period of oversupply, and now the consumers are the real God of the retail industry.

After the traditional clothing brands have hit the net, many people begin to sing off the brand and the Internet brand.

In fact, the traditional clothing brand touches the net to obtain the good performance not to need to suspect, does not need to be surprised, also does not need to sing off the brand name, the Internet brand.

Traditional brands generally have more than ten years of brand accumulation, and have gained certain reputation. Consumers have higher awareness and wider cognitive groups. Consumers of basic online shopping are familiar with traditional brands.

In contrast, the development time of Amoy brands and Internet brands is relatively short, consumers' cognition is still low, and the scope of cognition is narrow.

The pformation of Garment Retailing industry is going on. With the further retail business in the apparel retail market, the competition between Taobao brand, Internet brand and traditional brand will become more and more intense in the future.

As a matter of fact, all of the above are nonsense, a simple summary: the pformation of garment retail industry, the benefit of the electricity supplier, the damage of the traditional retail terminal, the pain of traditional channel operators, and the brand operators' temporary difficulties in channel management.