2013 The Online Retail Market Has Reached 18851 Billion.

At present, the operation mode of traditional department stores has been unable to meet the current market demand. In the future, China's department stores will tend to be shopping center, thematic and specialized, and electronic commerce.

This is the three main direction of the Department's pformation in the industry.

The all-weather, low cost and full coverage advantages of e-commerce are advancing rapidly with the solution of the problem of offline distribution and online payment.

Looking at this set of data, the scale of China's online retail market in 2013 amounted to 18851 billion yuan, accounting for 8.04% of the total retail sales of consumer goods in the whole society.

The fastest growing categories of online shopping are appliances, IT products, clothing and so on. These are also the most serious sectors of traditional retail sales.

The industry believes that China's traditional department stores

The effective rule to adapt to the competition of the electricity supplier is its own electricity supplier, but when some businesses are standing at the fork in the pformation, although it has a clear direction, it still hesitates.

In fact, almost all of them are large.

They have begun to set foot in the electricity business field and explore their own O2O mode. In Zhengzhou, the big business group wants to use the launch of tin dog network to build its own business in November 8th.

。

Other department stores are also exploring the electricity supplier.

The problem is that the reality is too cruel, small scale, low visit, high cost and strong technology. These factors lead to the department store online shopping mall operation is not optimistic. As a whole, there is not a really mature department store O2O benchmarking enterprise in China, and there is no mature case in foreign countries for reference.

In this regard, senior retail experts give advice: first, the traditional department stores should have a clear positioning for their own e-commerce business, improve their cognition, and do not only supplement and extend the electricity supplier as a physical store; secondly, department stores should dare to spend a lot of time and money to do the training of the electricity supplier market, improve their professional degree and website traffic; at the same time, avoid serious homogenization of the products sold at the same time; finally, we should gradually improve the product supply chain and logistics distribution system, train skilled personnel in e-commerce, and enrich the means of payment.