Shopping Center Focuses On The Development Of Light Luxury Brand

According to the Shanghai retail market report of the third quarter of 2014, the total retail sales of consumer goods in Shanghai reached 5, 66 billion 100 million yuan in August, an increase of 8.4% over the same period last year.

Among them, clothing retail sales rose the highest, an increase of 13.9% over the same period.

Shanghai residents' consumption expenditure increased by 10.3% in the first half of the year, the fastest growing three categories were: education, culture and entertainment services, health care and food.

Ning Xiao, director of the global tenancy representative of Asia Pacific retailer in the Asia Pacific region, said that many shopping centers are going to make a big correction and focus on developing light luxury brands.

This quarter, Raffles Plaza has introduced many brands of Chao brand and light luxury to replace the original Novo department store. The first floor location is composed of I Do, Miss Sixty, G-Star Raw, Calvin Klein, Folli Follie and other brands, and the two floor is eight new clothing brand stores under the jurisdiction of Gansu.

The pavilion on the five floor of Zhengda Plaza is officially opened. It attracts young people with strong fashion and atmosphere.

At the same time, many shopping malls such as CITIC Pacific, mealong Town, Hong Kong Plaza and so on can see the adjustment of formats.

The trend of format reform continues to expand, and the adjustment strategy of shopping centers has become the main factor affecting the rent trend.

In the quarter, rent quotations in Nanjing West Road and Xujiahui rose in the ring and year-on-year.

Although the Nanjing East Road and Lujiazui business circle declined slightly in the same year, they still have a warmer trend than the previous quarter.

The rent level of Huaihai middle road is weak, showing a downward trend.

The characteristics of the upcoming entry project are clear.

The crystal shopping center in Jingan and the golden Hongqiao International Center in Changning are planning to enter the market in the next quarter.

Crystal shopping center is located in Jingan District's relatively rare high-end retail, entertainment and catering late night business to attract young consumer groups.

The Hongqiao International Center, featuring Garden Shopping, mainly focuses on family and dining directions. It has introduced children's education, Japanese supermarkets, beauty and fashion.

And other formats.

It is difficult to maintain profitability. Shopping centers enter the era of comprehensive adjustment with the market environment.

Lin Rongjie, executive director of the Greater China region of the high latitude global research department, believes that retail sales of Shanghai department stores fell to a historical low in the first half of this year. The business pressures faced by major department stores are becoming increasingly apparent, and reform is imminent.

Recently, Yintai announced the joint development of BaiduEye with Baidu, which plans to provide audio-visual shopping guidance services to customers through databases.

along with

The trend of shopping centres will develop towards "communalization" or "personalization".

Among them, "community-based" to meet the needs of the surrounding consumer groups, adjust the format to protect rental income; and "personalized" refers to the shopping center by highlighting its own positioning or theme characteristics, targeting the target consumer groups to adopt differentiated marketing methods.