Shishi Textile Enterprises Should Compete Against The Market And Compete For The Market.

"Have the foundation, the superiority, has the action."

This is Jiang Hengjie's standing vice president of China Garment Industry Association's pertinent evaluation of Shishi and its surrounding industrial clusters.

Yesterday morning, the "China Garment Association" industrial cluster research team came to Shishi to understand the status quo of Shishi and Minnan textile and garment industrial clusters, and to discuss with the leaders of Shishi backbone clothing enterprises and the famous clothing towns, "to get rid of difficulties", encourage Shishi spinning and weaving enterprises to give full play to their advantages, strengthen regional brand, and harvest new positions by "letting others out of the market".

Liu Dewang, vice mayor of Shishi, and representatives of relevant departments, heads of town management and backbone textile and garment enterprises took part in research and discussion.

At the symposium, the representatives of Shishi did not shy away from the current difficulties, but saw their advantages and development directions from many difficulties.

Jiang Hengjie spent three measures for Shishi Enterprises: one is against the market and the other is two; the three is to eat the market.

Jiang Hengjie believes that if someone in the market is difficult to do, it means that someone will do well. Shishi should actively identify business opportunities in the crisis, make full use of its own advantages, and realize "he goes down to me" when it is generally difficult. When the competition is intensified, the consumers will be more "trusted". The Shishi spinning and weaving clothing should be strong regional brand, with the resultant force of "Baotuan" to further expand the "big brand" of the lion city's famous clothing city, and win the favor of consumers with the "domineering" of others.

At present, there are advantages in the middle and low grade garments of Shishi, and some key enterprises have developed from pure processing to the "one-stop" advantage of research, production and marketing from fabric to clothing. Shishi should take advantage of this advantage as soon as possible, and strive to innovate its own brand and strengthen its own brand on the basis of a stable and low-grade market, so as to enable others to OEM for us.

Wang Xiaonan: editor in charge