Nike'S Fourth Quarter Performance Exceeds The Expected World Cup To Promote Sports Brand Sales

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In the four quarter and in the 2014 quarter of the year, compared with the 2014 World Cup in Brazil, the market a href= "//www.sjfzxm.com/" > marketing > /a > expenditure jumped 36%. The world's largest sporting goods manufacturer Nike Inc. (NYSE:NIKE) has recorded the results beyond the market expectations.

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In the 2014 quarter of May 31st, the net profit of Nike Inc. (NYSE:NIKE) Nike group increased by 5.4% to 698 million US dollars, or earnings per share of $0.78, higher than analysts' expectations of $0.75. The net profit and earnings per share in the same period last year were 662 million US dollars and 0.73 US dollars respectively, compared with analysts' expectations for the fourth quarter of fiscal year 2014.

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< p > total revenue in the quarter was 7 billion 425 million US dollars, which surpassed the market forecast of US $7 billion 350 million, and also increased 10.8% compared with 6 billion 697 million US dollars in the same period last year.

The two largest markets in the group are excellent in North America and Western Europe. In fixed exchange rates, North America's revenue rose by 10% to 3 billion 294 million dollars, which was higher than analysts' forecasts of $3 billion 130 million, and Nordic rose by 18% to 1 billion 312 million US dollars.

Nike brand President Treveor Edwards emphasized in the analyst meeting after the earnings report that the brand has achieved good results in Europe, the main rival of Adidas AG (ADS.DE) Adidas group, and has become "the first brand of the ten major Western European cities". According to Euromonitor data, Nike Nike's western sporting goods market share has increased to 12% in 2013, while Adidas Adidas has dropped from 13.2% in 2012 to 12.6%, and the gap between the two sides has further narrowed.

Analysts praised Nike Nike's new product in line with the trend, so the market demand is huge.

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< p > revenue in emerging markets and Eastern and central Europe rose by 12% and 25% to 370 million US dollars and 1 billion 80 million US dollars respectively. The Greater China region rose 2% to 702 million US dollars, and Japan's income was 226 million US dollars, roughly the same as last year.

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< p > by brand, Nike Nike and Converse CONVERSE both achieved double-digit growth, and increased by 13% and 15% to 7 billion 20 million US dollars and 410 million US dollars respectively under the constant exchange rate.

Besides football supplies, running, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > and women's wear are the main driving force for the fourth quarter performance.

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< p > Nike Inc. (NYSE:NIKE) the annual income of Nike group was 27 billion 800 million US dollars, up 9.8% compared with the 2013 fiscal year, Nike brand income rose 9.3% to 26 billion 100 million US dollars, and same store sales increased by 10% at fixed exchange rate.

Gross margin increased by 120 basis points to 44.8%.

Net profit rose from $2 billion 472 million to $2 billion 693 million, an increase of 8.9%, and earnings per share increased to $2.97.

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< p > group indicated that the total amount of "a href=" //www.sjfzxm.com/ "> /a" futures "in the 6-11 month shipment was 12% higher than that of the same period last year, exceeding the 11.7% expected by the analysts, and the growth rate in northern Europe was the strongest, with an increase of 25%.

In the first quarter of 6-8 fiscal year 2015, the group expected revenue to achieve low double-digit growth (including exchange rate floating factor).

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