Jingdong And Other Electronic Business Predators Are Promising Potential Opportunities In Low Tier Cities.

< p > here, the world is < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > shoes "< > hat net" Xiaobian "is introduced to Jingdong under the countryside, electricity supplier channel sink test fluid system.

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< p > electric business predators have realized the potential opportunities of low line cities.

A few days ago, Jingdong entered the country's more than 100 three to six line cities in the form of caravans.

Yu Gang, the chairman of shop No. 1, also said recently that the early expansion of the region was not radical enough to focus only on the second tier cities, and that the three or four line cities should be quicker.

In the view of the industry, large scale electricity providers have their strong points in the second tier cities, and have a firm foothold. However, the popularity of the three or four tier or even lower lines has yet to be improved. This is their opportunity, but the cost is also great, especially in logistics and distribution.

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< p > "the proportion of Jingdong in the second tier cities has been very high, but the growth rate of the three or four tier cities will be faster."

Jingdong CEO Shen Haoyu believes that the growth of GDP in the three or four tier cities is fast, but sales in Jingdong are not high.

According to the briefing, from the beginning of this month, Jingdong caravans will be divided into three cities, entering more than 100 cities to enhance consumer awareness of Jingdong brand.

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< p > Shen Haoyu said, "the previous offline activities are relatively small, mainly by product and word of mouth. Since this year, it has been promoted in more than 100 cities, such as bus advertising in the second tier city, and wall painting in three or four cities."

In the view of these people, unlike traffic advertising can monitor the conversion rate in real time, but from the overall sales point of view, offline promotion is still very effective.

According to the introduction, "channel subsidence" is a major development strategy of Jingdong in 2014. < a href= "//www.sjfzxm.com/news/index_s.asp" > Jingdong < /a > promotes the channel subsidence strategy from two aspects, including speeding up the logistics and distribution service of the three or four line cities, and increasing the promotion of Jingdong brands in these cities by means of landing advertisements.

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< p > data show that there are more than 2860 administrative districts in China. These three to six line cities are still at a very vague stage in terms of brand recognition of electric providers. Online shopping is basically equivalent to Taobao in these areas, and the reputation of other e-commerce brands is not high. These potential purchasing power is actually a consumption rich ore.

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< p > just recently told the media that there are also many mistakes in the history of entrepreneurship in shop No. 1: early expansion in the region is not radical enough, focusing only on the second tier cities, and the three or four line cities should be quicker.

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< p > at present, the electricity supplier has already tasted the sweetness.

The electricity supplier "demon stock" vip.com defines the target group in the three or four line city. In vip.com's view, the three or four line cities are underdeveloped, many brands can not be bought, only in the provincial capital can be bought, the website has no geographical restrictions, and the availability of goods has been raised.

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< p > however, the potential consumption power must be supported by logistics. To build a warehouse in the three or four tier city becomes a common choice.

Shen Haoyu said that as of the end of March, Jingdong distribution station has covered 495 cities nationwide, and this year will vigorously expand three to six line cities and expand the operation network.

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< p > according to the reporter, Jingdong has covered more than 1700 districts and counties, and more than 90% of orders are delivered by its own distribution staff.

However, for small towns and small rural areas, Shen Haoyu bluntly said that if orders were not up to date, there was no way to establish their own distribution, and could only cooperate with the third parties.

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Apart from the establishment of a large warehousing and logistics center in the north of Guangdong Province, p 1 store has also built warehouses in Wuhan, Ji'nan and Quanzhou. Besides, Hongmei storage center in Dongguan, Guangdong has also started construction, and continues to look for suitable cities to build warehouses.

Vip.com is through the floor with the company to achieve no blind spot coverage in the countryside.

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< p > for Su Ning Yun Shang, < a href= "//www.sjfzxm.com/news/index_c.asp" > Logistics < /a > can rely on its existing offline retail stores. However, sunning Yun has not set foot in the county level.

"The market at the county level in the future will be the focus of our business.

For instance, county-level cities in Jiangxi, Hunan and Hubei do not have the storefront of sunning cloud merchants, but this market is very large.

Su Ning Yun Shang said.

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