Beijing'S Largest Flagship Store Closed

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian to introduce us to the United States to close the largest flagship store in Beijing.

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"P", on the other hand, the US side has begun to shrink its value in the 234 tier cities while fighting the contraction in the first tier market.

Yesterday, the Beijing (Beijing store) business reporter visited to see that the flagship store in the pedestrian street of Wangfujing has been closed.

At present, the United States has only one flagship store in Beijing.

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< p > four years ago, Smith Barney left the biggest flagship store in Beijing on the Wangfujing pedestrian street.

According to a person familiar with the matter, the flagship store in Wangfujing is the most expensive rent in its direct store.

The cost of manpower, rent and so on also costs a lot, but after Wangfujing, the image store did not convert the flow of tourists into the sales volume.

In the four tier flagship store, the passenger flow is concentrated on one level, and it is difficult to drain upstream.

Wangfujing rents and even drives the Bank of China opposite.

For the United States, Limited passenger flow and high rents make this store more difficult to survive.

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< p > from 2012, the two stores of Shanghai Huaihailu Road flagship store and Qianmen Street in Beijing have been shut down.

The United States and related responsible person told the Beijing Commercial Daily reporter yesterday that the company was in the process of operation, according to the regional consumption situation, business conditions and other parts of the shop closing, is a normal adjustment range.

At present, the United States has only one Western flagship store in Beijing. The responsible person said that the flagship store in Xidan will continue to be retained, and Beijing will also find suitable shops to develop O2O experience stores.

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"P", "Mei Bang will continue to deepen the two or three line market this year, optimize the layout of terminal stores, but this does not mean that the company will abandon the front-line market."

The US federal state official said.

Cui Hongbo, chief executive officer of Shanghai Zheng Jian brand management consultant Co., Ltd. seems that the "foreign brands" such as fast fashion in the first tier cities almost monopolize the whole market.

Not only is the United States and the United States, most domestic clothing enterprises are facing the lack of brand power, these image shops did not plate into profits and profits, but occupied the company's huge operating expenses.

Cui Hongbo believes that the two or three tier market is more conducive to brand strength.

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< p > a deep industry personage thinks that in recent years, the strategic decision of Smith Barney has been wobble. From many brands, learning fast a href= "//www.sjfzxm.com/news/index_h.asp" > Fashion /a to O2O strategic pformation, Smith Barney is a very "tossing" company, but its tactics are not clear and persistent.

However, from the center of gravity to the two or three line market, the United States has begun to pursue efficiency.

"In fact, a second tier city is insufficient to reflect the competitiveness of the US brand. The three or four tier city is a truly profitable market for the United States and the state."

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< p > the first quarter results showed that operating income and net profit decreased by 17.2% and 15.3% respectively.

Although the performance is not obvious enough, the head of the US bond state said that since the O2O strategy was launched, the number of members of the US state and the performance of its experience shops have been rising, but it needs time to gradually improve.

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"P": pioneers and martyrs sometimes have only one step away. If the United States can take a good O2O, this road will lead the whole garment industry.

However, these people suggest that when exploring the O2O concept store, the United States should devote more effort to the product itself, so that clothing can be more competitive from design and fabric.

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< p > according to the annual report released by the United States and the state, there are nearly 5000 direct and franchise stores in the country, compared with 5220 in 2012, a decrease of more than 200.

Direct business and franchising business revenue declined, falling by more than 16%.

However, the gross profit margin of direct business increased by 4 percentage points from last year, 13 percentage points higher than that of the franchising business.

As the proportion of direct operation increased, sales accounted for nearly 50%.

Analysis from the North Business Research Institute shows that, in the short term, the battalion will really tighten the US bond chain and become a "burden", but when the industry comes back to its warmer season, the battalion will probably become the most favorable weapon for the a href= //www.sjfzxm.com/news/index_f.asp /a.

The annual performance of Smith Barney's 2013 (2013 stores) has bottomed out, and this year's performance is expected to rise steadily in the following quarter.

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