What Are The Conditions For Meeting High Rank Marketing?

< p > Why are some a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises have always been able to win? Why do enterprises that lack resources do not grasp the industry opportunities? Why do some enterprises start from scratch? Why do the noisy brands become meteors?

< p > you need to know a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the other side of marketing: hidden power.

That is the secret of this book, which is based on 16 blade ideas and 13 empirical cases: high rank marketing.

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< p > what is high rank marketing? High rank marketing must conform to three conditions, which are indispensable: < /p >

< p > < strong > first, sales efficiency is optimized.

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< p > this optimization has two reference systems: one is the per capita sales efficiency within an enterprise, that is, the ratio of sales to sales staff, and the other is the comparison of sales efficiency between peers or across sectors.

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< p > the sales efficiency of millet mobile phone through the electricity supplier is much higher than that of step by step, which relies on the distribution of agents in the national market. The sales efficiency of three squirrels has reached more than 700, at least in this stage, its sales efficiency is not as good as that of the traditional channel sales of the same size nut enterprises, and the sales of nuts enterprises through the dealer mode, 3 hundred million employees of the 3 hundred million companies, about 500 people, and 100 sales team of 3 hundred million.

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< p > the electricity supplier channel is the promotion of sales efficiency, but three squirrel type labor-intensive electricity suppliers are also few, and hundreds of millions of brand names are sold. The number of sales and services is excessive, even far more than that of the traditional distribution mode.

The upside down of sales efficiency of some e-commerce brands is not in line with the characteristics of the advanced productive forces of the electricity supplier.

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< p > strong > Second, cost-effectiveness ratio (input-output ratio, ROI) optimization.

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< p > marketing is not effective or good, but it is good to spend money on major events.

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Below P, online and offline bombardment, such as the famous silk treasure mode, may have a short period of success, but in the long run it is difficult to continue.

The embarrassment of China's daily chemical enterprises is due to the fact that the strategic thinking and mode of marketing have long been stuck in the trap that cost efficiency is lower than inefficiency. The reason for the disappearance of Arche, which is very popular in the past, has been the roller coaster of overlord recently.

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< p > cost-effectiveness ratio, namely the input-output ratio keeps rising, the cost can not stop, sales output stagnate, which means that there are problems in marketing mode, especially the means of dissemination and promotion.

Van guest also did not avoid its predecessor PPG, relying on advertising to pull sales trap.

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< p > strong > Third, sustainable growth.

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< p > high rank marketing must have sustainable growth. Both customers, market layout and expansion, and channel development all have the characteristics of "snowball growth".

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< p > most enterprises do not really understand the driving force of their brand growth under opportunistic growth. Therefore, when the opportunity dividends fall, they can not find the key driving force pformation hub, or the success of the region can not be copied to the national market, such as raising six walnuts.

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< p > sustainable growth requires enterprises to understand the driving system and structure of growth deeply and understand the combination of growth driving forces to adapt to different market environments.

Otherwise, opportunities will grow and they will be stranded when competition is great.

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< p > high rank marketing is an enterprise that optimisation sales efficiency, cost-effectiveness ratio and sustainable growth rate. These three iron rules are obviously different from the familiar advertisements, promotions and even creativity.

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< p > creativity, design, advertising, promotion and so on are of course the key content of marketing. However, the thinking and wisdom of high rank marketing is the real secret that enterprises can always win.

This secret, most multinational brands are well versed in this way, and some local industry benchmarking brands also taste the sweetness.

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"P" "knowledge assets", such as marketing strategy, wisdom and tactical literacy, is the "nuclear level" driving force of firm growth and efficient marketing.

High rank marketing is to help enterprises get this kind of intellectual property with high cost performance and high value.

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< p > > through marketing hidden force, readers can resume the logic behind the ups and downs of China's marketing circles in the past 20 years: marketing is the dissemination and promotion of marketing. In fact, the real decision of marketing on enterprises is the strategic logic and tactical maintenance of communication and promotion. This is true. Only when people really experience an enterprise from scratch, from small to large, from weak to strong process, will it be deeply recognized that marketing is a systematic execution project, and also a smart knowledge project. It is by no means a concept simplification of 4P, 4C, 4R, or single point determinism (location, category, etc.) that can be covered.

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< p > this book subverts your superficial impression of < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, and sees the power of market insight and marketing wisdom behind the gorgeous advertisement.

Subversion of the marketing wisdom of vulgarization misunderstanding: do not think that marketing is 4P, 4C, 4R and other nouns of the concept game, see the marketing wisdom of various combinations of innovative forms, as well as help the success of the logic of the power of enterprises.

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