Fission Development Of China'S Retail Industry

< p > 2013 is the year of "a href=" //www.sjfzxm.com/ "China's retailing" /a "fission year", rather than the cold winter of the industry, it is rather a new era of the next generation of retail industry. Different enterprises have innovating different models according to their own conditions.

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< p > what will the retail industry be like in the future?

"It is foreseeable that e-commerce is definitely not the ultimate goal of retail development. We can not make an accurate description of things in the future, that is to say, it is" little monster. "

Yintai business CEO Daniel Chan told China business newspaper reporter.

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< p > < strong > change under Internet thinking < /strong > < /p >

< p > "I prefer colleagues to call me Dong Ge."

Daniel Chan said.

For three years, Daniel Chan, a traditional business man, is trying to cultivate his Internet thinking.

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< p > Daniel Chan vigorously promotes the "Internet thinking" of enterprises, which is more directly reflected in the corporate culture.

For example, Daniel Chan's office on the four floor of Beijing Yintai office has no big boss chair, heavy desk, he uses a conference table, rather simple.

"I hope I can concentrate my office supplies on a briefcase, and leave when I pack up on business."

Daniel Chan said.

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< p > Daniel Chan tries to make the company "handsome". He hopes to become a "chief Entertainment Officer" like CEO, which is very similar to some mainstream Internet Co's corporate culture.

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< p > behind the Internet thinking is the determination of Yintai business to deepen the business of e-commerce.

On the eve of "double 11" in 2013, Yintai business and Tmall reached O2O strategic cooperation to upgrade Tmall flagship store.

"Double 11" on the same day, Tmall Yintai store sales of 37 million 40 thousand yuan, an increase of 6 times compared to the previous year, of which the first 25 minutes of sales exceeded the day of last year's record.

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< p > the reason why Yintai business is determined to change is the operational pressure brought by the complex competitive environment and changing consumer demand to the traditional retail industry.

The traditional business really needs to change. "

An industry observer pointed out.

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< p > behind the "fission" of many retail enterprises is the great change of the competition pattern of < a href= "//www.sjfzxm.com/ >" retail industry < /a >. The rise of e-commerce has made the traditional retailers lose their original advantages.

A general store manager compared his supermarket with an electric giant in the price of non food products, and drew an astonishing conclusion: nearly 30% of the commodity electricity supplier's selling price is even lower than that of his incoming goods; nearly 50% of the goods, the electricity supplier sales price is lower than the hypermarket selling price, only less than 20% of the commodity, the hypermarket has the price advantage.

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< p > < strong > little monsters emerge in endlessly, < /strong > /p >

The theory of "P" is not a mystery, because some of the new formats that are emerging at the moment are consuming traditional retailers' share of the market in a completely new way. You can't even define their formats accurately: supermarkets, shopping malls, restaurants, or are they not? < /p >

< p > located in Hefei city of Anhui Province, Le Cheng supermarket may be such a "little monster."

Different from the traditional supermarket's commodity layout, locheng supermarket adopts the idea of modular operation and divides it into three parts: Paradise Art, big mouth snacks, Lok Hui Hui, Yue stationery, low temperature vegetable market and traditional supermarket.

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< p > the traditional supermarket part is based on our common supermarket layout, such as daily general merchandise, < a href= "//www.sjfzxm.com/" > dress < /a >, washing and other categories, while others are featured according to their functions.

For example, the amusement park is a horticultural product operated by locheng supermarket, which is also a very profitable part. This is not common in other supermarkets. The big mouth snacks are Lok Cheng's specialized retail business department, from commodity procurement to operation integrated operation, operating more than 2000 snacks, gross profit margin as high as 35%.

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< p > in the view of locheng supermarket, the future supermarket will realize five functions: first, to provide fresh supermarket with safe food; secondly, to provide traditional supermarket for daily necessities; third, community restaurants; fourthly, gardening and flower market; fifth, community service center to provide dry cleaning, hairdressing and other community services.

Therefore, Le Cheng tries to modularized the operation of supermarkets.

The traditional supermarket will be "dismounted", like "big mouth snacks", become a few independent modules, single pull out can become a monopoly store, the combination is the community supermarket.

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Data from the Ministry of Commerce (P) also show that consumer spending is increasing, while traditional retailers' sales are declining.

"The Ministry of Commerce in the first half of 2013 focused on monitoring department stores, the average sales growth was lower than the total retail sales of social consumer goods.

This signal is very dangerous, which indicates that traditional retailers can no longer satisfy consumers' shopping needs.

Retail listed companies can not always take the "economic downturn and consumer downturn" as a reason, but also how to keep up with consumers' shopping demand repeatedly.

One industry source said.

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