Shijiazhuang: Textile Industry, Clothing Industry Must "Brand Break Through"

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< p > appearance: Yang Yiming, chairman of Hebei clothing trade association, < /p >

< p > do you still remember the deer's shirt of Shijiazhuang then? Do you still remember the Handan snow cream down jacket with the name of "a? Href=" //www.sjfzxm.com/news/list.aspx? ClassID=101112107105? "Hebei is not a famous brand, but originally those excellent clothing enterprises have gone downhill, and Handan's snow brand has also been pferred to Shandong enterprises."

Yang Yiming, chairman of the Hebei clothing trade association, believes that Hebei has reached the time when the local brand breaks through the market.

"There are many garment enterprises in our province, but there are too few clothing brands."

Yang Yiming said that the clothing enterprises in Hebei did well in terms of technology and product quality, such as trousers in Shijiazhuang, fur in Xinji, shirts in Baoding Rongcheng, denim in Xingtai and Ningjin, and children's clothing in Handan. These products are very large in volume in the national market, and the monomer is very small. As an OEM enterprise, the actual profit is very low.

"These enterprises have obvious regional color, but few national famous enterprises and brands, and lack of brand and resource integration hinders the development of light industry in Hebei".

"If we want to make high value-added products, we must create brand names."

Yang Yiming said that Hebei light industry enterprises should identify the location and study the clothing brand construction of Beijing, Shanghai, Fujian Shishi, Dalian and Hangzhou, and work together with the government to create the brand of Hebei's clothing industry.

"The government of Ningbo has a complete layout and planning for the clothing industry, and has built a clothing Museum," Shan Shan "," a href= "//www.sjfzxm.com/news/list.aspx" ClassID=101112107107 "," YOUNGOR < /a "," Luo Meng "and so on. They have become well-known brands that Chinese people are familiar with. Beijing, Fengtai District, Dahongmen clothing industry sales area and Daxing District garment industrial processing park occupy a large share of the national garment industry; Shanghai and Hangzhou have clothing fairs every year.

"Hebei is a traditional textile province. Shijiazhuang is also a famous textile base in the country. Shijiazhuang has three national logistics advantages such as the South and the Xinhua market. I suggest that we can build a clothing science and technology mansion and an industrial park, integrate the resources of garment enterprises, and upgrade the traditional advantageous enterprises."

Yang Yiming said that through technological innovation, environmental friendly enterprises should be built; from textile to clothing, a complete industrial chain should be extended; through the market approach, government support, chamber of commerce associations to promote the development of Hebei's clothing industry, and the establishment of famous brands of local clothing, we can make high value-added products.

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< p > this time, the Provincial Federation of industry and Commerce put forward the proposal to speed up the healthy development of the garment industry in Hebei province. It is suggested that the regional brand promotion should be emphasized and local brand enterprises should be actively organized to participate in exhibitions and exhibitions such as exhibitions at home and abroad, so as to strengthen the construction of the wholesale clothing market.

Traffic congestion, crowded shops and messy environment can be learned from the experience of Hanzheng Street garment wholesale market in Wuhan. In the suburbs of Shijiazhuang, a comprehensive business park in the central garment industry of China is set up, which includes clothing originality, brand presentation, news release, < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107102" > Electronic commerce < /a > Logistics and distribution.

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