Xiushui Market Bold Test Water "No Bargain"

< p > the famous commercial street in Beijing, which deals with foreign trade clothing, silk products and tourist souvenirs with tourism and cultural characteristics.

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< p > yesterday, Hu Wenli, general manager of Xiushui Street group, said at the annual meeting of Xiushui Street that in order to remove the label of "a href=" //www.sjfzxm.com/news/index_q.asp "sell less than /a" and attract more domestic consumers, from this year, Xiushui Street will gradually try out the marked price in the fine area of the two floor, eliminate the selling and price disputes thoroughly, and give preferential treatment to the merchants who take the lead in implementing the marked price.

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< p > a Xiushui Street boutique shopping guide told the Beijing Commercial Daily reporter that at present, some businesses in the area have begun to implement the marked price, which has been recognized by some consumers, which has increased the pressure on the sales of other shops.

However, some consumers said, "if bulk purchase can only be based on the price, it will take into account other market purchases".

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< p > in fact, "bargain" was once regarded as one of the pleasures for consumers to shop in Xiushui Street. As early as 2005, when the Price Bureau tried to bid a price for Xiushui Street, the person in charge of Xiushui Street once said that in order to retain the characteristics of Xiushui Street's bargain, the merchants would not put the price tag on the commodity.

Zhang Yongping, chairman of Xiushui Street, also said: "the interesting place to visit Xiushui is to bargain, and businesses are also" watching the dishes ".

Therefore, we will not ask merchants to affixed the price tag to the merchandise.

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< p > with the lowering of the entry rate of foreign guests, Xiushui Street has lost a lot of foreign markets. Its popularity and low reputation have made domestic consumers avoid Xiushui Street.

In order to get rid of the "selling fake" label, Xiushui Street began to seek pformation in the early 2006, but the declining traditional retail industry made Xiushui Street's pformation difficult.

Despite the introduction of a number of time-honored shops, Xiushui Street's "selling fake" label is still hard to get rid of.

Hu Wenli said that because of the long history of selling in Xiushui Street, a "label" mentality has been formed in the minds of many customers.

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Besides the introduction of time-honored shops and the development of its own brand, Xiushui Street also moved its attention to the online platform. < p >

After the announcement of the Beijing Fair in 2012, the star project of the Xiushui Street group was silent after 200 million yuan was established to build Xiushui online mall.

According to Xiushui Street's planning, Xiushui online mall was launched in September 2012.

However, up to now, it has not yet been launched. According to Zhang Yongping, Xiushui online a href= "//www.sjfzxm.com/news/index_s.asp" > mall "/a" will be launched on the 18 day of this month. Zhang Yongping said, "as the offline market is clearly priced, the Xiushui online mall will also achieve the same price as the offline market."

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< p > however, although the a href= "//www.sjfzxm.com/news/index_cj.asp" > Xiushui Street < /a > the trial price marked the beginning of the wholesale market, Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, saw that this would lead to the loss of Xiushui Street's original operating characteristics.

Hong Tao believes that the price tag will cause Xiushui Street to become a traditional department store. In the high-end shopping malls and department stores, they will rely on overweight experience formats to seek pformation. This will lead Xiushui Street to repeat the mistakes of traditional department stores.

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