What Is The Future Of Vip.Com In The Face Of Chinese Encirclement And Suppression?

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< p > review the 2013 < < a href= > http://sjfzxm.com/news/index_s.asp > electricity supplier < /a > rivers and lakes, vip.com's performance is definitely a wonderful flower.

From 2012, investors are not optimistic about "bleeding" listing, to the share price of nearly 85 U.S. dollars, the market value of nearly 5 billion U.S. dollars, less than two years, vip.com shares jumped 13 times, the market value increased 20 times, so close to the myth of the performance is unique in the world, which factors promote vip.com become the benchmark of the industry, and what factors caused the frenzied pursuit of the capital market? < /p >

< p > first, let's review the revenue data of < a href= "http://sjfzxm.com/news/index_s.asp" > vip.com < /a > in the past.

In 2009, vip.com's revenue was only $2 million 800 thousand, reaching $690 million in 2012, and its revenue growth in the past 3 years was 1061%, 597% and 204% respectively.

In the first three quarters of 2013, vip.com's revenue growth was still quite fast. Q1, Q2 and Q3 grew by 206%, 159% and 146.1% respectively.

In addition, vip.com entered into a profit in 2012, and has been profitable for four consecutive quarters and its profitability has been on the rise.

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< p > < strong > the secret of success of vip.com < /strong > /p >

"P" as a special sale of the e-commerce, first of all, the positioning of vip.com is very good, the main market is concentrated in the 234 line city, it grasp the customer psychology is very accurate.

For three or four line cities, for those who do not know online shopping, they are afraid of buying fake goods first; second, for petty gain; third, the best ones can be snatch.

Although things on vip.com are not cheaper than others, but for those who do not know much, it does conform to the psychology of mass marketing. In other words, vip.com just grasped the psychology of target customers.

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< p > summarizes the advantages of vip.com mainly include the following points: 1, genuine brand goods, self built storage center, fast delivery, thus ensuring a good user experience.

2, the key recommendation is time limited special offer, which attracts people quickly and makes the sales of popular products fastest.

3, when the sale time is over, the merchandise will be returned to the merchant to empty the stock.

4, with a strong buyer team, they are trained to grasp the fashion trend and select the right products. This is also considered the most important advantage of vip.com.

The above four factors have led vip.com to go out of its own unique path in the past few years.

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< p > < strong > vip.com's challenge < /strong > < /p >.

< p > so-called current situation makes heroes. Vip.com's extraordinary performance in the past year also has its profound background. Behind the high sales data, it is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > whole industry inventory super high.

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< p > Review from 2008 to 2009, at that time, the high inventory of enterprises was also the period when vipshop, fclub and ihush began to enter the special sale market.

From 2010 to 2011, in the lower inventory stage, these enterprises were photographing cash to underwrite and sell goods, and the profit situation was very poor. This is also an important reason why vip.com was not optimistic at that time and wanted to "bleed".

At the beginning of 2012, the stock was up again, which could be said to be very high. Many large clothing companies were almost dragged down by inventory, including companies such as Nike and Adidas, which had high inventory level. It was undoubtedly good for vip.com. It was manifested in the fact that more goods were sold and receipts were larger, and the bargaining power of upstream was stronger, and the discount point continued to rise.

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< p > however, due to the fact that garment inventory clearance is a typical cyclical industry, after many years of high inventory situation, many enterprises have realized the seriousness of the problem. It is reported that the inventory situation of garment enterprises on the market has almost recovered to the level of 2010.

For vip.com, it is likely that the bargaining power of upstream suppliers will be reduced, and the cost of the original pfer to suppliers will be reduced, and the discount point will also gradually decline. This will be one of the important challenges of the new year.

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< p > in addition, vip.com's success has made many large business enterprises start imitating its sale mode.

Dangdang launched a special sale of tail products, Tmall launched a brand sale channel, jumei.com launched a special sale and so on.

To some extent, the continuous entry of peers has also caused some pressure on vip.com, which is deeply ploughed in the two or three line market, and the bargaining power of a single large upstream company is likely to decrease.

Of course, some people will think that vip.com's strong cooperative relationship and exclusive cooperative relationship are also the "threshold".

In fact, this is not enough to stand firm.

Supplier relationship is a result of profit seeking. It is the result of interest binding. Once the big platform has established a more perfect ecosystem and allure, it is inevitable to step on several ships.

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< p > in addition, vip.com's commodity richness is inferior to that of < a href= "http://sjfzxm.com/news/index_s.asp" > Tmall < /a > Taobao, lacking first-line brand, so it can only attract three or four line users, and it is also a big barrier to its development.

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< p > short term, vip.com's advantage in early sale mode is hard to shake, but this does not mean that its future will be single.

Whether we can make use of the time difference, establish a more perfect logistics system, optimize turnover speed, expand the user group of the first tier cities, and give users a better consumption experience, will become the key point for vip.com to continue to maintain its superiority in the battlefield of special sale.

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