The Domestic Luxury Market Is Dominated By Female Consumers.

< p > domestic luxury < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > market growth is leading pfer. In 2013, China's luxury market also appeared some new trends of change.

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< p > despite the slowdown in the overall domestic luxury clothing market, the luxury apparel category and fashion series featuring female consumers show strong growth momentum. Bain concluded that the Chinese luxury clothing market began to shift from male consumers to women oriented consumers, and more similar to Europe's mature luxury clothing market.

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Yesterday, Bain consulting released the 2013 China luxury market research. This year, the growth rate of China's luxury market is slowing down. The overall annual growth rate is expected to be only around 2%, compared with 7% in 2012.

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Compared to the 30% annual growth rate of China's luxury goods market in 2011, the P compares with the recent cold spell spread over the past two years. The bain report shows that most luxury brands expect the growth of China's luxury goods market in 2014 will be basically the same as this year.

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According to the consumer group, in 2013, luxury consumers in China were still the largest group of luxury goods consumers in the world, consuming 116 billion US dollars, accounting for 29% of the total consumption of luxury goods in the world.

The proportion of local consumption has shrunk, and the momentum of Chinese consumers to buy luxury goods abroad continues to grow. Overseas spending accounts for 67% of the total expenditure of Chinese consumers.

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< p > on the other hand, the Chinese government's anti-corruption has a great influence on the luxury gift giving trend.

"There are a lot of business gifts in the first tier cities."

Bruno, partner of Bain consulting company, told reporters.

Men's a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > watches and watches two categories of products are most affected by this trend.

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Men's clothing in China's luxury market increased by 12% over the past 1% months, but the consumption of this category dropped by 1% this year. The watch sales also declined by 5% from 5% last year to 11%, and the higher the price of watches, the greater the decline.

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At the same time, in 2013, there appeared some new trends in China's luxury market in P.

Despite the slowdown in overall market growth, women's consumer themes and fashion series show strong growth momentum. Bain concluded that China's luxury market began to shift from male to female dominated consumer oriented market, more like Europe and other mature markets.

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< p > besides, the attitude of consumers towards luxury goods shows a trend of polarization. The top and entry level luxury brands are more eye-catching.

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< p > Bruno believes that the local characteristics of Chinese consumers and the dual characteristics of globalization will continue to bring unique challenges to brands.

In addition to better global customer relationship management, a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > brand should also re evaluate the global pricing strategy and adjust the local pricing.

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