Innovation Helps Leather Smes Break Through Bottlenecks

< p > from the development of < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > industry in 2012, the rapid growth of production costs has greatly affected the profits of enterprises. In 2012, the profit margins of medium-sized and small enterprises in leather industry were 4.9% and 5.7%, respectively, which were lower than the average level of the industry.

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< p > > therefore, at the first annual conference of dermis markers, Wang Shicheng, vice president of the China Light Industry Federation, stressed that in the new era, < a href= "//www.sjfzxm.com/news/index_c.asp" > leather industry < /a > should create an upgraded version of the industry economy, and make breakthroughs in scientific and technological research and development, management innovation, enterprise culture, marketing mode and service concept, so as to realize the healthy and sustainable development of the brand.

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< p > < strong > new leather enterprises marked the breakthrough of science and technology innovation < /strong > < /p >

< p > leather industry has developed a large number of industrial workers today, and the industrial base has been very strong.

But at the same time, with the development of China's economy, the advantage of labor force is gradually losing. In the past, the simple "OEM" and "imitation" stages have gradually failed to meet the market demand, and the brand competition will become increasingly fierce in the future.

Therefore, it is a compulsory course for enterprises to make breakthroughs in scientific and technological innovation, increase the added value of products and create independent brands.

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< p > Yang Hao, chairman of Xinji Yang Fan Garments Co. Ltd., said that the brand effect is immeasurable, but there is no brand without breakthroughs in innovation.

Focusing on brand building, Yang Fan is aiming at improving R & D capability. On the one hand, it has continuously increased R & D investment. Last year, its investment increased by 25% over the same period last year. At the same time, Yang Fan strengthened its R & D capability, and co operated with Italian company, guided by market and accurately positioned products.

Through innovative breakthroughs, foreign sail profit increased 22.5% in 2012.

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< p > innovation requires courage and time, but it needs more talents. Zhang Lin, manager of Zhejiang Grammy a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a >, said that through years of cooperation with big brands, Grammy has established an excellent R & D design team, which provides guarantee for enterprises to implement brand strategy.

Because of this, in 2009, Grammy began to create its own brand on the basis of the original Chinese a href= "//www.sjfzxm.com/news/" > women's wear brand < /a > processing.

A special R & D center has been set up to continuously increase R & D investment and product innovation and service innovation.

In 2012, Grammy R & D investment grew by 64.6% over the same period, and 20 patents were granted.

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< p > < strong > leather mark enterprise standard management to promote industry management innovation breakthrough < /strong > < /p >

< p > with the continuous improvement of China's industrialization process, the management level of enterprises is correspondingly put forward higher requirements. Through meticulous risk control and deep integration of two technologies, the breakthrough of enterprise management level innovation is a new topic for enterprises.

In recent years, according to the needs of enterprises and the changes of the external environment, the real leather label enterprises have made innovations in management concepts, systems and business strategies in a timely manner.

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< p > the real leather label Beijing Chuang-tzu industry and Trade Co., Ltd. is one of the industries that used the scientific and efficient management method earlier.

In 1999, Chuang-tzu realized internal interconnection from raw material storage to finished product storage, and established an internal management system in 2001 to implement network management. While ensuring brand quality, the work efficiency and management level were greatly improved.

At the same time, Chuang-tzu updated the equipment, installed computer aided design software CAD, equipped with digital plate making instrument, used for the design and production of clothing drawings.

In order to work more effectively, Chuang-tzu installed ERP management system to form a digital management system of procurement, production, sale and after-sale.

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< p > > real leather logo < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Wang Zhengzhou Shuangfeng Footwear Co., Ltd. the biggest change in recent years is the addition of information technology engine, plug in the wings of the network connection, the entire company achieved a leap in management upgrade.

On the basis of information management in the past in the past 30 years in the past 30 years, Shuangfeng developed the "Shuangfeng E marketing" information system with China UnionPay, and first used it in China.

Through the use of the system, Shuangfeng realized data acquisition, monitoring, sorting, storage and analysis of goods in store, sale and inventory.

And using timely and effective data, scientifically allocate resources, increase sales volume, raise inventory turnover rate, and enhance brand market competitiveness.

It is understood that through information management, Shuangfeng inventory reduced by 15%, over the quarter products decreased by 15%, sales increased by 30%, and labor productivity increased by 20%.

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< p > < strong > pformation from production to service, real leather logo achieves service innovation breakthrough < /strong > < /p >

< p > brand competitiveness is in all respects. Besides the research and development, management and marketing, service plays a more and more important role in the brand.

In recent years, the leather industry excellent team leather logo enterprises are also actively pforming, and continuously improve the service effect.

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< p > > "customer first, customer first" is the key content of salesperson training in Guangzhou Red Valley Co., Ltd., which is the leading brand of "a href=" //www.sjfzxm.com/news/ "real leather label" /a "luggage and bag". Through training employees, the quality of service to customers has been improved.

In addition, in response to the needs of customers, Red Valley has launched a series of ingenious interactive marketing, such as VIP free package movies for white-collar workers who are busy with work but less family activities. They hold tea parties for members wishing to drink tea, and have parent-child interaction for professional women with family and baby.

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< p > in the recruitment of agents, Red Valley has changed the traditional thinking of selling goods to franchisees, and has become a way of thinking for companies to help franchisees make money.

It fully provides the copy output of franchisee's success mode, and realizes the profits of franchisees through a series of support policies, professional guidance and support, and service process specification.

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