Nike Brand Sprint And Record Better Than Expected Market Performance In The Fourth Quarter.

After the announcement of a series of high-level personnel redeployment plans in June 20th, Nike group P released a new personnel change plan today, all of which originated from the Charlie Denson, which has served for Nike Inc. Nike group for 34 years, and has been president of the NIKE Brand Nike brand since 2006. It will retire in January 2014 in June 20th.

The position of Charlie Denson was replaced by Trevor Edwards, executive vice president of current brand and category management, in July 1, 2013.

Charlie Denson will work closely with Nike Inc. president and chief executive officer, Mark Parker, to ensure smooth handover.

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< p > personnel changes released today include the 51 year old Craig Cheek, who will serve as vice president of Nike Nike men's professional training series, in charge of basketball and football training series, and to maintain the cooperative relationship between Nike Nike and American Football League NFL.

Craig Cheek is a senior employee of Nike Nike, a service company for over 20 years. He has served as vice president and managing director of Young Athletes, vice president and managing director of North America and greater China.

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< p > in addition, Reenie Benziger was appointed Vice President of Young Athletes. The 49 year old Reenie Benziger joined Nike Nike for 4 years. She served as vice president of retail in Hurley, and then served as director of global business in Nike, directly facing the consumer department. The latest position is vice president of the Sport Sport department.

Before joining Nike Nike, Reenie Benziger served Gap Inc. for 17 years.

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< p > Reenie Benziger and Craig Cheek will work for Nike Inc. global product category vice president and managing director Jayme Martin tiger leopard.

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< p > Inc. (NYSE:NKE) Nike group released its four quarter and year-round results, and sprint and recorded better than expected market performance in the fourth quarter. The fourth quarter and annual earnings report released on the 27 th of the US time also showed that China's business tended to be stable.

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< p > up to the fourth quarter of May 31st, group net profit increased 21.7% to 668 million US dollars, diluted earnings per share 76 cents, up 27% over the same period last year, 2 cents higher than analysts expected, 549 million dollars or 59 cents per share during the same period last year.

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< p > group revenue was $6 billion 700 million, an increase of 7% over the same period last year of $6 billion 240 million, higher than that of analysts' expectations of $6 billion 640 million; NIKE Brand revenue grew by 8% year-on-year, and all product categories grew in all regions except Western Europe and greater China.

Gross margin increased by 110 basis points to 43.9%. Exchange rate factors and the high discount implemented by the Greater China region to digest inventory led to a significant increase in gross margin.

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< p > fiscal year 2013 net profit was 2 billion 490 million US dollars, an increase of 9% over the same period or 2.69 US dollars per share, an increase of 11% over the same period last year.

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< p > group's annual revenue amounted to 25 billion 310 million US dollars, and 8.5% in the 2012 fiscal year.

NIKE Brand revenue grew by 11%, and all product categories increased in all markets outside the Greater China region. Wholesale channel revenue was $18 billion 400 million, an increase of 8% over the 2012 fiscal year, and direct income to consumers (Direct to Consumer, DTC) increased 24% to 4 billion 300 million US dollars over the same period, while sales in the same store increased by 14%.

Gross margin increased by 10 basis points to 43.6%.

As of May 31st, NIKE Brand had 645 DTC stores, up from 557 last year.

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< p > as of May 31st, the total inventory of the group was 3 billion 400 million US dollars, up 7% from the same period last year, of which NIKE Brand inventory was 8% more than that of last year.

Cash and short-term investments amounted to $6 billion, an increase of $2 billion 200 million over the end of fiscal year 2012.

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< p > 2013 6-12 months delivery of NIKE Brand campaign < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > and a target= "a" "" "" > "clothing" > global orders total value of US $12 billion 100 million, an increase of 8% over the same period last year, of which China's order value increased 3%.

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