The Development Of Interactive Signboards And The Application Of Shopping Malls And Retail Terminals Are Spreading Widely.

P > with the continuous innovation of science and technology, people need to improve the digitalization of fashion. The development of the advertising media industry has been unable to stay in the static mode of the original text pictures. The development of the interactive signs has gradually begun to integrate into the people's life, and the application of the market and retail terminals is spreading widely. < /p >
< p > building a new advertising media platform in the shopping mall, replacing the form of the poster ads in the original stores, replacing them with digital posters and advertising videos, providing the advertisers with more effective effect, conveying more effective advertising means, enhancing the value of the advertising platform, bringing advertising profits to the shopping malls, making use of the platform to create and popularize the brand of the shopping centers, releasing various kinds of information in the mall, serving the operation of the shopping arcade, shopping malls' brand activities, providing shopping information for consumers, and improving the brand and service value of the shopping malls. < /p >
< p > enhance personalized service. It provides personalized guidance services such as shopping guide and shopping through the form of touch inquiry, builds self-service platform, and completes services such as booking, payment and preferential information printing and export. Changing the way of publicity, replacing the original plane POP with digital posters and advertising video, carrying out omnidirectional brand image publicity and product information publicity, wide information, convenient replacement of advertisements, and no need to print large-scale publicity materials for a long time. It not only reduces the overall publicity cost of brands and products, increases popularity, attracts the attention of consumers, but also effectively promotes the promotion of brand image. < /p >
< p > urgent important information is released in time, and timely messages are transmitted through the caption function of interactive signs, and some timely life information and brand information mall activities are shared with consumers synchronously. < /p >
< p > multi angle training for terminal salesmen, so that brand culture and product knowledge can be conveyed to the terminal without obstacles and without loss, so as to improve the business ability of terminal personnel and effectively enhance sales performance. < /p >
< p > using the function of touch inquiry to improve personalized service, increase the interaction between brands and consumers, and shorten the distance. < /p >
< p > with the use of interactive signs in McDonald's chain stores, the development and application of commercial chains will become an inevitable trend. The unified information release of chain businesses, consultation and unified management will create a comprehensive digital image and provide consumers with a good user experience. < /p >