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Shang Pu Consulting Garment Industry Is Fast Fashion Or Bottleneck
< p > the so-called "fast fashion" mainly includes three aspects, that is, new products are fast, cheap and keep up with fashion trends. Fast fashion > a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > always follow the trend of catching up with the season. The speed of new products to shops is fast, and the frequency of display is two times a week. This is exactly the same as "speed seeking" in the fast food era. Popular fast fashion brands include ZARA, H&M, China's vanshare and so on. < /p >
"P >" Shang Pu consulting "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > industry analysts pointed out that the trend of consumption is moving fast fashion. Fast fashion has become one of the most valuable areas in the apparel industry. Fast fashion business has become an ideal choice for garment enterprises to grow rapidly and create performance. < /p >
< p > in recent years, although China's apparel industry has been slowing down and showing weakness, the fast fashion brands such as ZARA, H&M and UNIQLO seem to have not been affected, but have accelerated the pace of expansion. When UNIQLO, ZARA, H&M and so on have opened up territory in China, and channels have been constantly sinking to compete for the market, more and more fast fashion brands such as C&A, MUJI, UR and Forever21 are also competing to expand the Chinese market. According to the relevant media statistics, by the end of 2012, C&A Chinese mainland stores have reached 47, MUJI has reached 54, and GAP has reached 30. The total number of WE, UR and M&S stores in China is 24, 21 and 13 respectively. The total number of ten international fast fashion brands in China has reached 632, covering 66 cities in the mainland. < /p >
< p > but under the influence of China's economic environment, the domestic apparel industry is still in the inventory stage, and the Chinese retail market has not yet improved. Recently, ZARA, a fast fashion giant, launched a 1 month promotion campaign in China to clean up its inventory. The company will also decide whether to extend the promotion season depending on inventory clearance. At present, most of the ZARA stores in Beijing are sold at 50 percent off price. The Zara low price promotion scale is rare, which is related to the negative effects of the slowdown in China's clothing market. < /p >
< p > > the 2011-2016 year analysis report of China garment industry analysis released by Shang Pu consulting shows that ZARA, famous for its efficient supply chain and small batch quick supply, has always been a model and benchmark for inventory management. And Zara, UNIQLO, H&M and other clothing brand sales promotion, or is the precursor of fast fashion downhill. Many stocks are used for quarterly discounts, indicating that the prices are slow. If consumers are accustomed to waiting for the discount season to spend again, the fashion will soon deviate from its original position. In China, where clothing brands are numerous, consumers are less loyal to price parity brands and have long held a place in the Chinese apparel industry. Fast fashion brands need to make more efforts. < /p >
"P >" Shang Pu consulting "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > industry analysts pointed out that the trend of consumption is moving fast fashion. Fast fashion has become one of the most valuable areas in the apparel industry. Fast fashion business has become an ideal choice for garment enterprises to grow rapidly and create performance. < /p >
< p > in recent years, although China's apparel industry has been slowing down and showing weakness, the fast fashion brands such as ZARA, H&M and UNIQLO seem to have not been affected, but have accelerated the pace of expansion. When UNIQLO, ZARA, H&M and so on have opened up territory in China, and channels have been constantly sinking to compete for the market, more and more fast fashion brands such as C&A, MUJI, UR and Forever21 are also competing to expand the Chinese market. According to the relevant media statistics, by the end of 2012, C&A Chinese mainland stores have reached 47, MUJI has reached 54, and GAP has reached 30. The total number of WE, UR and M&S stores in China is 24, 21 and 13 respectively. The total number of ten international fast fashion brands in China has reached 632, covering 66 cities in the mainland. < /p >
< p > but under the influence of China's economic environment, the domestic apparel industry is still in the inventory stage, and the Chinese retail market has not yet improved. Recently, ZARA, a fast fashion giant, launched a 1 month promotion campaign in China to clean up its inventory. The company will also decide whether to extend the promotion season depending on inventory clearance. At present, most of the ZARA stores in Beijing are sold at 50 percent off price. The Zara low price promotion scale is rare, which is related to the negative effects of the slowdown in China's clothing market. < /p >
< p > > the 2011-2016 year analysis report of China garment industry analysis released by Shang Pu consulting shows that ZARA, famous for its efficient supply chain and small batch quick supply, has always been a model and benchmark for inventory management. And Zara, UNIQLO, H&M and other clothing brand sales promotion, or is the precursor of fast fashion downhill. Many stocks are used for quarterly discounts, indicating that the prices are slow. If consumers are accustomed to waiting for the discount season to spend again, the fashion will soon deviate from its original position. In China, where clothing brands are numerous, consumers are less loyal to price parity brands and have long held a place in the Chinese apparel industry. Fast fashion brands need to make more efforts. < /p >
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2013/6/26 20:01:00
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