The Industry Norm Of "Sharing Everywhere" Is Imminent.

In recent years, with the popularity of mobile Internet technology and the rapid infiltration of business mode after the pformation of resource allocation mode, the sharing economy has been extending in breadth and depth: from short housing to sharing bicycles, even to umbrellas, charging treasure, Muse, gym.

Fragmented subdivision is emerging.

According to Roland Begg's public report, it is estimated that by 2018, the scale of China's shared economy will reach US $230 billion, or about the world.

44% of the total.

In the process of rapid development, the concept of speculation has attracted the blind expansion of capital, and conflicts have also appeared in the collision with traditional social governance.

According to the insiders, integration will be a trend in this context.

The shared economy will gradually mature in some specific areas such as accommodation and travel. Some areas that do not match demand and blindly follow suit will be eliminated.

At the same time, the relevant social credit system and social management will also be gradually improved.

"Blossom everywhere" and "frequent chaos"

The sharing mode representing resource optimization and efficient docking and supply and demand has been continuously replicated in the past two years: space, pportation, charging treasure, basketball...

It seems that all items with idle resource attributes can be caught up with the shared economy and take advantage of the fire.

Wu Weiqiang, a professor at Zhejiang University of Technology, thinks that the name "sharing" in some areas is not true.

"For example, sharing bicycles is not a shared economic model in essence."

The mode of increasing supply and investment is contrary to the original intention of optimizing allocation.

Chen Liteng, assistant analyst at O2O, Department of life services, China's e-commerce research center, also believes that the state's support for shared economic development, a large number of users' curiosity about the new economy and the "blessing" of capital, make the shared economy attractive.

But this also leads to the emergence of more and more "pseudo sharing", and the sharing of some idle resources is becoming more and more marginalized.

Besides the essence, the social problems that have been concentrated in the process of sharing economic development have also aroused wide attention of public opinion.

Deliberately destroy bad, evade payment, waste public resources......

The management of shared bicycles has not yet been solved. New products such as cars, horses, gym, and even tour guides have come into being, and management problems have also appeared.

"True sharing" has great potential for development

Chen Liteng believes that although rapid commercialization leads to chaos and dominance in the current market, with the improvement of the supporting regulatory system, the sharing of economic development will gradually demonstrate the demonstration effect of standardization in a number of areas where there is really high demand.

As an early start in the shared economy, several well-known platforms in the short term rental industry have gone through several rounds of financing and gradually standardized.

Take small pig short rental platform as an example, at present, enterprises have completed D round of financing, housing covers more than 300 domestic cities, and the average annual growth rate of orders in recent years has reached 280%.

Pan pigv, vice president of piglet short rent, introduced that while the business is improving, the platform itself has been gradually standardized.

"Real name registration, verification, insurance, legal protection and other supervision have formed a relatively sound system.

Experience in dealing with problems has also been accumulated during the operation.

In the field of shared bicycle, which is closely related to the daily life of many people, the market has gradually completed a round of shuffle, and some enterprises have become the first "stranded" group after the wave has receded.

In June 2017, Wukong bicycle operator announced that it had officially withdrawn from the shared bicycle market. Then in August, the head of the macho bicycle company in Nanjing suddenly lost contact.

In contrast, the latest financing of the two giants of Mobai and ofo totaled 1 billion 300 million US dollars, and investment in operation and maintenance is also increasing.

Industry expects integration specification

Practitioners and experts in the industry generally agreed that after the rapid development of shared economy,

It is the trend of the times that the prospect of standardized development can only be achieved in the shared domain which is truly recognized by the market, capital and government departments.

In this process, technological innovation, market selection and governance of government and enterprise cooperation will play an important role.

Pan said that technological innovation is one of the most important ways to prevent violations and promote standardization.

For example, the widespread application of face recognition and intelligent locks can protect the two-way interests of tenants and landlords well.

The future application of artificial intelligence technology in the field of shared economy will further promote the standardization development of the industry.

At the same time, the market and enterprises will also carry out "natural selection".

Chen Liteng believes that to a certain extent, many short-lived shared economies have also accelerated market discipline.

Zhang Zheng, director of the China credit research center of Peking University, said that the cooperation between government and enterprises will enhance the efficiency of sharing economic management.

For example, in the aspect of credit system construction, under the condition of technical guarantee and continuous improvement of privacy laws, the government and enterprise data can be exchanged safely, the regulatory system will be more perfect, and the lead in forming complementary areas of regulation will be more standardized.

Liu Wei, deputy director of the law enforcement department of the Xiacheng Urban Management Committee of Hangzhou, revealed that the Hangzhou Municipal Commission for urban management is also exploring the new management mode of cooperation between government and enterprises, and has access to some enterprises' data under the premise of protecting business privacy and user privacy.

More interesting reports, please pay attention.

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