Sports Brand Enterprises Achieve Year-Round Turnover Exceeding 50%

< p > the sales volume of many professional sports goods online stores in China has risen, and some of the turnover has increased by more than 50% per year. In 2012, B2C was generally trapped in the miserable situation of heavy inventory, high blood consumption and continuous losses.

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< p > billion state power network learned from the professional sporting goods B2C excellent network marketing department, the excellent network in 2012 to maintain a slight increase in gross margin, the annual turnover to achieve an upward trend of growth of over 50%.

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There are table tennis, badminton, tennis, outdoor, fitness and so on. The main suppliers in China are Lining, red double happiness and so on. There are Yonex, VICTOR victory and so on, and many brands and high-end products are in operation.

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< p > < leisure > a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing products suffered great impact in 2012, but its professional brand sales did not drop, such as Lining's red double happiness brand, Kaisheng brand and so on.

This is also an important reason for the growth of professional sports B2C website.

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< p > billion state power network, which was discovered in the 2012 annual performance released by Li Ning Co recently, has reduced revenue by 24.5% compared to the same period last year, a loss of 1 billion 979 million, a net reduction of 1821 stores, and a serious loss of sales of many brands. At the same time, Anta's turnover decreased by 14.4%, gross profit decreased by 23.1%, gross profit margin reduced by 4.3%, and Anta stores and sports life series stores reduced by 590.

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< p > however, in the information disclosed by Lining's 2012 annual performance report, Lining's professional badminton equipment brand Kason (Kaisheng) has been comprehensively promoted in research and development, sales channels and so on. At the same time, sales of "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing, /a, shoes, racket and accessories have also increased rapidly.

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< p > in the face of such a phenomenon, an analyst who has long studied sports retailing told the billion power network that the sporting goods industry will undergo a major adjustment and pformation in 2012 and 2013.

In the process of pformation, there will be a large number of professional sports B2C benefiting.

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< p > the analyst thinks that the brand business will change from three aspects: "first, the merchandise returns from mass fashion to professionalism and functionalization; secondly, the sales mode moves closer from the wholesale agent to the direct retail terminal; thirdly, the channel chooses to shift from the line to the single line to the offline line."

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< p > "the trend of sports brands will give us a huge opportunity for these professionals to face the online retailers of terminal consumers."

A B2C responsible person.

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< p > and the head of the excellent network market disclosed to the billion state power network because most of its high-end brands are owned by its own websites.

"This year, we have achieved a substantial increase, and we have the opportunity to strengthen the advantages of existing categories while concentrating resources on the new category and achieving the goal of 200% expansion of single category."

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< p > "in the long run, the vertical B2C will go more clearly upstream, and the brand will have deeper cooperation to achieve the goal of having both you and me, not just a sales channel."

A senior retailer said that vertical B2C is a platform for a specific group of people, which can be very professional and high-end. "For brands, this has the value that big platforms are hard to replace completely."

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