Several Suggestions For Opening Clothing Franchise Stores

It has always been the dream of many people to start a business, open a franchise store and become a boss, clothing The mode of joining has realized the dream of many people who want to be the boss. But in the face of many risks of clothing joining, what can investors do to have more chances of success? The following are suggestions for investors to join.

　　 Site selection: delineate the consumer group

open Clothing franchise store The choice of location is very important for starting a business. Different types of stores have different requirements for location selection. If a certain type of store is not very strict with the requirements and standards of the business district, it is relatively easy to choose a store location. For example, convenience stores, no matter whether the business district is an office area, a residential area, a commercial area or a mixed area, have the need to buy daily necessities as long as it is a crowded place, which is suitable for opening stores, and the location is naturally easier.

On the contrary, if the store is very demanding in terms of regional conditions, and it is not easy to find suitable business districts, then the number of stores will not be large. For example, Chinese fast food restaurants are more suitable for opening in the business circle close to the night market, while the pure office area is not suitable, because there will be no business in the pure office area at night. Higher level coffee shops are suitable for business or office areas, but not suitable for residential areas.

　　 Positioning: With the popularization of the consumption line, clothing franchisees must first understand that joining is not a guarantee of profit.

The basic concept of clothing franchise is brand With the teaching of business experience, clothing franchisees want to join because they do not understand business technology. That is to say, let the layman go on the field to operate through short-term education and training. However, in the short term, in order to make the franchisees become proficient from novices, the technology of operation must be simplified. For example, convenience stores can attract a large number of franchisees because management The operation technology is simple. As long as the clerk can use the cash register, the goods will be restocked when they arrive. The operation is very simple, and the new comers can always go online quickly in a short time.

In addition, the products must also be popular consumer goods. Many people believe that the concept of opening a store to sell goods must be unique, distinctive and different is not wrong, but this concept only applies to single stores, famous stores and multiple stores. In other words, "specialty stores" are only applicable to the business model in which the number of stores is within a certain scale. Once the number of stores needs to be expanded and the number of chain stores increases, the commodities sold cannot only emphasize uniqueness, but must change to the popular consumption route, and the products must be very popular.