Garment Enterprises Actively Pform And Upgrade And Open Up Domestic Market

Ding Ning, vice president of apparel and Apparel Industry Association

Affected by the international economic situation,

In recent years, it has suffered from high inventory, high labor cost and low order quantity.

Under heavy pressure, how should clothing enterprises break through?

Affected by the unstable international economic situation, the low external demand market, the slow growth of domestic economic growth and the rise in unit price, which led to the fact that the actual consumption growth is weak, and the cost of labor and the rising cost of raw materials, the garment industry has entered a complex stage of development.

In a series of research, more than 60% of garment enterprises believe that the market is not very optimistic in the second half of this year.

High inventory, high labor cost, low order quantity plus external international economic environment have a direct impact on the survival environment of domestic garment export enterprises.

Many enterprises reflect that clothing is hard to make this year and its growth is weak.

Data show that compared with the same period last year, 70% garment enterprises said sales revenue and profits have declined significantly, and the number of orders for many foreign trade processing enterprises exported to Europe and the United States has obviously shrunk, because many orders are short, small and scattered.

Nearly 2/3 enterprises said that compared with the same period last year, the output decreased significantly. The main reason for the decline in production was the reduction in orders and the shortage of labor. The average operating rate was around 75%, and nearly 20% of the enterprises started less than 50%.

On the other hand, recruitment difficulties have always been a major problem for the clothing enterprises. The shortage of labor shortage makes the average operating rate of the entire garment enterprises in Guangdong about 75%.

At present, the Pearl River Delta region has appeared to shift the garment factory to Southeast Asia, and there is a trend of gradual expansion.

Now the cost of labor in the Pearl River Delta region has increased significantly, averaging 2500 yuan to 3000 yuan per person per month, but in Kampuchea and other places, the cost of workers is only 80 US dollars to 110 US dollars. Labor costs are less than half of that in China, and enterprises do not need to consider their social security and lodging problems. They are very attractive to enterprises, so many international pnational enterprises will also make choices and adjustments.

In fact, many garment enterprises are actively taking the initiative.

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We understand that some large enterprises will actively explore the domestic market, while processing famous brands in China, they will also cultivate their own designers and develop some brands to get rid of their predicament. Some small garment enterprises still believe that domestic brands are the most important ones.