Black Diamond Global Sales Manager Dave: Female Technology Clothing Will Be Launched In 2014.
On the 26-29 day of July, 2012 Asian outdoor exhibition was held at the Nanjing International Expo Center. The interview was clicked on. The interview was Dave, Black Diamond global sales manager.
Dave introduced the Black Diamond in China, the future acquisition plan, and the launch of technology in 2013.
clothing
Progress.
The following is the interview:
The dynamics of Black Diamond in China
At present, the top priority lies in two aspects: first, the production of skiing products at the Zhuhai factory will meet with the vast number of ski enthusiasts in 2013.
In addition, the promotion of technology clothing will be launched next year.
China is the key market for Black Diamond after Europe and North America. Next year, technology clothing is launched around the world. China is one of the most important countries to launch.
Continue to acquire outdoor brands
In 2011, GREGORY (Gregory) and Fritschi were bought in succession. The Swedish outdoor brand POC was purchased at the price of US $44 million 900 thousand this year. The brand mainly develops and produces extreme sports protection products.
In the future, it will continue to acquire, mainly to acquire technology, innovation, and outdoor brands with the same cultural values as Black Diamond.
Progress of technology clothing launched in 2013
In 2013, Black Diamond introduced 3 categories of technology clothing: soft shell, insulation and technology. The products are highly functional and suitable for climbing and skiing.
In 2014, female technology clothing will be launched.
Black Diamond's booth at 2012 Asian Household in Nanjing
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