The Development And Expansion Of Osima And His "Kingdom Of Cloth Cloth"

As a professional

The manufacturer, usima, is building a "cloth kingdom".

From the recent exhibitions held in various industries, the word "cloth kingdom", which appeared on the West Europe exhibition booth, has conveyed to the industry the message of this development.

In Shanghai

In the office of the limited company, Deng Jiangrong, chairman of the ORIMA group, told the correspondents that the company will take the production of the spreader as its main business and become the professional manufacturer of the largest number of global production machines.

After careful consideration, taking into account

With the change of the situation and the demand of end-users, the name of the cloth cloth kingdom is displayed by Ou Sima.

Deng Jiangrong said: "(competition environment) today is different from the past. In the early days, for example, around 2003 and 2004," Europe "has few rivals in the market competition.

In 2001, Ou Sima sold the cloth machine on the mainland, and the terminal market knew little about the machine. We tried the machine for our customers to give you the understanding.

Now that we are pursuing a lot of troops, we must have a new competitive advantage.

Since the establishment of the company in 1971, the Taiwan Europe Group has been developing for more than thirty years.

Over the past thirty years, OSHIMA has gained popularity and reputation in the fields of cutting and ironing equipment. The company has become a well-known textile and garment machinery manufacturer with diversified products. It is currently operating in Taiwan, mainland China, Vietnam, Kampuchea, Thailand and so on.

In response to changes in the market competition situation, ousima has focused its production on cutting fields in recent years, and has developed and expanded the emerging markets in mainland China and Southeast Asia as a key market.

In 2002, as the headquarters of the operation of the European Group, the Shanghai Europe sigma garment equipment Co., Ltd., which integrates product development, production and sales, was established.

"To achieve scale production, we need more venues." Deng Jiangrong knew that Shanghai could not meet this requirement. "In the future, Shanghai will be mainly office oriented, and will further play the role of Shanghai factory building, and use it in the new industrial projects of osima group to produce other products different from clothing machinery."

In 2011, Deng Jiangrong found a piece of land in Tongxiang, Zhejiang, and established the fast flying (Zhejiang) Automation Technology Co., Ltd., and started the construction of the new base of Ou Sima.

The Zhejiang company will mainly be responsible for the production and manufacture of the products such as the cloth and so on. At present, the first stage project is under intense construction. The first workshop area will be 30 thousand square meters, and is expected to be completed by the end of this year or early next year.

Deng Jiangrong hopes that after the expansion, usima can achieve the annual production capacity of 2000 units.

At present, usima has sold the cloth machines in 76 countries and regions worldwide, and its market usage has reached 3000 units.

Deng Jiangrong said he hoped that people would think of the cloth cloth when they talked about the EU Sima, and let Ou Sima be the endorsement of the lab.

On the basis of more than 40 years of professional experience, the company further explored the quality of the product and developed the corresponding cloth for the constantly upgrading fabric.

Deng Jiangrong said: "quality is the first, users may use the cloth cloth machine for more than ten years. If you can't buy a good brand product, there will be no good use.

The research and development departments of Taiwan and Shanghai are upgrading. 10% of the annual turnover is invested in R & D, and we are better at the same price products.

We need to develop more products like K7 series and produce high-end models for special fabrics. "

On the one hand, it can better meet the market demand, and on the other hand, it will enable Osima to maintain the competitive advantage of products in the market environment of Shanzhai products in recent years.

In Deng Jiangrong's view, the rapidly developing cutting equipment market provides opportunities for enterprises that have just entered the field.

He looked at the cloth products and their industrial prospects, but also worried about the uneven market environment of suppliers.

In this case, usima is trying to strengthen its capabilities.

Usima runs dual brand operations, provides high-end products, and manufactures the cloth machines for entry-level customers, providing products for different levels of end users.

To be marketable, Europe is also considering a one-time reduction of the cloth machine products to maintain a reasonable profit and maintain and enhance the follow-up service capability with a strong "maintenance force".

According to Deng Jiangrong analysis, the price adjustment of Labu is a trend.

"Labor is becoming more and more expensive, the demand for terminal automation equipment is increasing, and users are very pragmatic, so long as the price is cheap and the product can be used.

If the cloth cloth machine still keeps high price and high profit, it will not sell well, so that customers can buy genuine professional entry level products at the price of Shanzhai machine.

The times are changing, and it is hard for producers to outshine others. "

He said so.

Although the downward trend of prices is a trend, there is also a limited sales market at a low price.

Usima will maintain the low price of entry-level products, and will maintain a reasonable price according to the actual production of the customers and the products made of special fabrics. Among them, the products for special fabrics will be the main force of R & D, production and sales of orsima.

Deng Jiangrong said that she was doing what I care about you, which will run through the process of the construction of the "La Bu kingdom" by Ou Sima.