Small And Medium-Sized Shoe Enterprises To Build A Complete Industrial Chain &Nbsp; Benefit Sharing Can Be Foothold.

A few years ago, due to the global economic turmoil, quite a small number of small and medium-sized shoe manufacturers, mainly export oriented, began to look for the sharp reduction in orders.

At the same time, with the

From normal logic, they have rich experience in the development and production, or have marketing experience or regional connections. But why do a large part of them fail to get the expectations of the original pformation? The author thinks that there are three reasons for this: first, the relationship between form and spirit is not clear; two, the order of people and things is not clear; three, contrary to the universal law.

First learn God and then form.

If an enterprise wants to grow, the direction is more important than the method. Choice is more important than strategy.

Now some small and medium-sized enterprises are willing to learn successful business experience in the development process. This is not wrong, but they often see what others are making money through, and have no in-depth understanding of the big strategy behind this tactic.

The method is only a means, not a panacea. When facing different problems, what we learn will also be different.

In fact, every enterprise is different.

Even if the purpose is the same, the time of implementing a strategy is often different.

If we learn blindly, there will be such a phenomenon: to learn from me is to die, or to learn from fur rather than essence.

Therefore, small and medium-sized shoe enterprises, if they want to get the development, must first learn the spirit, and then set up the form. First, they will thoroughly analyze what their strengths are, what they are short of, and what is the problem if they want to do well in the enterprises.

Only when you solve the core problems, give play to your real core competitiveness, determine the most suitable direction for your development, and unswervingly follow, can you see the sunshine.

Clear up "dead and alive"

Through a simple survey, we can see that some small and medium shoe enterprises tend to be relatively simple when determining their departmental structure.

The two level departments are divided into R & D department, production department, marketing department, or the R & D department is divided into two parts, one is R & D and two are R & D, the other is the production department and the planning department, the marketing department and the planning section are open.

Some traditional export to domestic enterprises, the boss based on past experience, still put eighty percent of the energy in production and research and development.

In fact, these enterprises tend to develop slowly.

An in-depth analysis of a small and medium sized shoe enterprise reveals that they are really not sure about "dead or alive".

In the two part of the arrangement, the marketing department comes to the end.

Perhaps they are unintentional, but through this small phenomenon, we can see their misunderstandings very clearly.

Put the product in the first place and put the most popular marketing in the end.

The fact is that the product is good, the service is good, and everything is made by people.

No one is turned into nothing.

The number of companies that do not pay much attention to human activity is shrinking as professional managers come and go.

We have even seen such a phenomenon: after a good director of marketing has left, some shoe companies' development departments are losing their vitality.

The author thinks that if an enterprise wants to develop, it must first clarify the relationship between people and things, first of all, it can bring people's initiative into play, and then explain it to others. Good products can speak from their own.

Stakeholders can be foothold.

The ancients said, "those who go together and win the same desires" will be "happy with the people and the interests of the people".

Footwear industry as a complete industrial chain, in order to make the enterprise do something in this industry chain, the ultimate interests must be shared and can be foothold.

To put it simply, you can see a bright future with all your people.

And many small and medium-sized owners often do not understand the relationship. In particular, the most important role of the channel is to make money for the enterprise. I can make my agent retailers earn money. Why do they not follow me?

Of course, there is some truth in this statement, but can you guarantee how much money your channels can make to go with you?

I once had a friend who was a strong agent in Xi'an, a shoe manufacturer in Wenzhou. He was a relatively strong man. No one of the regional managers could walk under his hand for a year. A few years ago, he told the writer with great pride: "my retailers are afraid of me." the feeling of all the rivers and mountains is in my hands. But in recent years, the market has changed, and his retailer has changed several crops. It is said that the market is also declining.

The worst thing is that the reason for this brother's decline is only the weather.

This is more prominent in the leaders of small and medium-sized shoe enterprises who come from some agents. It seems that they know their agents very well, and fear that agents will become the next ones themselves.

The head of the middle and small shoe enterprises must not be obsessed with "skill" and want to fight the world through some technical means.

If we want to make the enterprise successful, we must go straight ahead.