The King Of The Future Garment Industry Must Have The Dual Genes Of Tradition And Electricity Supplier.

E-commerce has become a channel accelerator for the apparel industry. In the second quarter of 2011, the scale of online retail pactions of China's apparel category was 46 billion 900 million, an increase of 17% compared with the first quarter.

According to the forecast, the market scale will reach 170 billion in 2011, and the increase will exceed 50%.

The electricity supplier has become the accelerator of clothing channel.

Regarding the integration of clothing and electric business, I think the two trends in the future will be the clothing brand electric business, that is, the traditional clothing brands are trying to pfer to the network. The two is the brand name of clothing business. Whether it is the brand or the peripheral brand, they are developing faster than the traditional enterprise imagination. They have grown up rapidly and are more and more attracted by the capital. This brand of clothing business will be branded in the next stage.

The future apparel industry must have dual genes of traditional brands and e-commerce brands.

So how should traditional enterprises cut into e-commerce? They should learn to walk on two legs by tradition and electricity providers.

As the bottom line, the traditional electricity supplier is added value. Because of the tradition, the cost risk of e-commerce exploration will be reduced.

Besides, we need to point out that we should not control it in an area, but we must be good at using external forces. If we are inadequate, we can fully rely on external forces.