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19 Tips For Businessmen

2011/7/20 16:37:00 29

Business Advice Marketing

1, disorderly competition environment is often easy to succeed, because you can fish in troubled waters. This is often thought of, which makes early success fail in a more muddy water. So there are two ways to succeed in the early stage. One is to quit the industry that you can't control, to go to a stable industry and do business regularly. Two, you can make industry rules and stabilize the industry.


2. Marketing , partners, production quality, cost, Customer Research and capital flow are indispensable.


3, always want to pursue a distinctive or innovative, often users can not accept and refuse to buy, market cultivation also takes time to spend the cost, and will also give competitors a drop in the air, so hard to be a second person, not a leader, unknown is not known, anyway. profit High risk is the essence of enterprise management.


4, do not be unobstructed, the media is like a villain, far from the complaint, the nearest is not bad. Doing business in China attracts much attention. In order to pursue their jobs, the media often see wind, rain or even rumors, and let your good business be killed by rumors.


5, work for a while, the wind will rain for a while. The policy changes three times a month.


6, remember profits. Remember profits before doing things. Figure out the ratio of input to output and see if it should be done.


7, we must form an industrial chain and distribute money to others. Although it is possible to form a monopolistic market based on their ability, we must not remember it, because it is often human beings who will throw themselves into the mud. This is human nature, not reason can be understood.


8, there are many people in the three north areas, the income is not high, the consumption psychology is not mature, and it is easy to get up in the first place. Suitable for quality, low price, popular consumer goods.


9, blindly pursue market share, sales volume, reputation, advanced, advertising, output, first, customer satisfaction, management standardization, image publicity, often forget that what we want is actually profit.


10, do not believe what management master, doctorate counselor, king of ideas, see what management books, build corporate culture, what is useless, collecting customer feedback and industry report is the most effective.


11, consumers blindly follow, have a large population, media authority, products can not be tested, the effectiveness of lagging behind, such products can be popular advertising.


12, we must ensure that the team is aged, middle-aged, and three generations, so that we can develop steadily and continuously. The Chinese generation is now playing the role of the old generation.


13, the product should form a sense of hierarchy, a new one for the future, a profit for the present, and an old price.


14, often the final winner of price war has three characteristics: one has the ability to resist consumption; two has a price reduction product, opens up new products, three has targeted price cuts, and there are complete measures to consolidate positions after price reduction, so that no one can finish the game, let others get in the wrong way, or finish a barren field, and the cost of light is not profitable.


15, the development is too fast, must with its control ability, the team ability, the production ability, the follow-up product substitution ability, the fund, the partner to match together, cannot see the profit to forget the potential danger, many very short-lived enterprises are all so dead, therefore must in the development too fast time brake, cannot be carried away. But many people can't do it.


16, in the absence of strength, products must be specialized, so easy to break through; when you have the ability to do consumer products, it is best to do consumer products, so that the source of more money.


17, product development must be based on extensive customer and competitor intelligence collection and analysis. Constantly improving products, giving people a sense of freshness, and advertising is participatory.


18, make products should be: you have no me, you have me, you more I refined, you refined me to change. We will not fight price war, but we must fight marketing and cooperation. I have more people than you, fame is bigger than you, product is better than you, how do you compare with me?


19, like a wolf's persevering character, to see the prey desperate to rush to catch up, this is the essence of the success of enterprises.

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